Catching Up With Stephen Teglas, Senior Vice-President, Fashion and Home, Disney Consumer Products
In the early days of Disney’s tween programming, fashion merely served as the backdrop for the characters when it came to licensed merchandise. But now, it’s become the cornerstone to Disney’s tween licensing strategy. The bi-annual Disney D23 Expo, held this past August in Anaheim, Calif., featured the event’s first-ever fashion show highlighting the latest styles from its tween-targeted fashion line D-Signed. Stephen Teglas, senior vice-president of fashion and home at Disney Consumer Products, discusses its tween strategy.