Search Results for: hasbro

Spin Master and Hasbro Team Up to Have More Fun with Barrel of Monkeys

Hasbro, Inc, a global branded entertainment leader, announced it has awarded a worldwide licensing agreement to leading global children’s entertainment company Spin Master, for its classic Barrel of Monkeys game. Spin Master will innovate on the game to deliver new play experiences and introduce original formats while expanding retailer distribution leveraging its global footprint. Originally created by Lakeside Toys in 1965, the fun and silly pick-up game for children ages 3+ challenges dexterity. Named one of the top 100 greatest toys by TIME Magazine, the simple gameplay of Barrel of Monkeys paired with the cheeky brand promise – “more fun than a barrel of monkeys”- stands the test of time with millions of games sold in close to 50 years.

Hasbro Crowns North American School Scrabble Championship Winners

C-H-A-M-P-I-O-N-S. After two days of heated play, champions were crowned at the annual North America School Scrabble Championship, sponsored by Hasbro! Nathanael Campos, a 7th-grader from Ridgefield, CT, Walden Giezentanner, an 8th-grader from Webster Groves, MO, and Ruth Li, a 12th-grader from Toronto, Canada won the high-stakes competition hosted at the Planet Word Museum in Washington D.C.

PlayMonster and Hasbro Announce Global Expansion

PlayMonster Group LLC, a leading international toy and game company, and Hasbro Inc, a global branded entertainment leader, have announced that PlayMonster will bring the entire Playskool brand to the company’s dynamic roster in 2024 as part of an overall global growth strategy delivering innovation and re-imagined classic play to preschoolers and their families around the world. With a clear vision, Playskool has helped generations of babies, toddlers, preschoolers and their families play together for nearly a century, representing quality, trust and memorable play experiences that help define a child’s early years.

Hasbro and Franklin Sports Expands Collaboration Through a Strategic Global NERF Licensing Deal

Hasbro, a global branded entertainment leader, announced today a licensing agreement with Franklin Sports, a leading manufacturer and retailer in the sporting goods industry, to expand its retail production and distribution of NERF Sports products globally. Hasbro will collaborate closely with Franklin to deliver brand-new innovations for the leading action-based performance brand, while expanding the product line’s retail distribution in markets around the world.

Hasbro and Panini America Partner to Bring NBA Prizm Trading Cards to Monopoly

It’s a Monopoly slam dunk! Hasbro, Inc, a global branded entertainment leader, and Panini America, the exclusive trading card partner of the NBA and NBPA announced a partnership to bring the NBA court to the iconic Monopoly board. In this new Monopoly Prizm: NBA Edition board game, players collect, trade, and compete with real Panini NBA Prizm trading cards and exclusive Monopoly parallels and inserts for NBA All-Star glory. The Monopoly Prizm: NBA Edition game will be available in North America for purchase at Target beginning April 16, 2023 and other major retailers beginning August 1, 2023.

Hasbro Announces First-Ever Licensee Focused on Older Adults: Ageless Innovation

Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the power of play, has been tapped by global branded entertainment leader Hasbro, Inc. to create new gaming experiences specifically for older adults and their families. Ageless Innovation will be the first-ever Hasbro licensee dedicated to enhancing the lives of older adults through classic gameplay. Building off Ageless Innovation’s extensive knowledge in creating play experiences for older adults – paired with Hasbro’s unmatched expertise in the branded entertainment industry – the partnership will aim to create fun and playful social interactions through intergenerational play via a collection of unique yet familiar games. The line-up, which will reimagine iconic Hasbro properties, will feature entirely new components and play experiences specifically designed with older adults in mind, including easy to grasp pieces, easy to read content, and intergenerational storylines.

WildBrain CPLG Adds Italy and India to Their Remit and Renews Overall Hasbro and eOne Representation

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is consolidating its representation of Hasbro and eOne properties with the addition of Italy (Hasbro and eOne) and India (Hasbro only) to its remit. Additionally, WildBrain CPLG’s existing representation deal has been renewed, under which the agency handles Hasbro/eOne’s portfolio of brands in Central and Eastern Europe (CEE), Benelux, the Nordics and Turkey.

Hasbro Selects Just Play as Master Toy Licensee for FurReal Brand

Leading global toy company Just Play has announced a worldwide master toy licensing agreement with Hasbro, a global branded entertainment leader, for its FurReal brand. Just Play’s FurReal pets product line will launch globally in 2024 with a whole new collection of interactive pets. With authentic animatronic features that mimic the mannerisms and behaviors of both real animals and mythical creatures, the FurReal brand has led the interactive pets’ category for over eighteen years, selling over 100 million pets in more than 75 countries. Millions of children worldwide have learned about animals and pet care while nurturing their beloved FurReal friends.