On June 3, 2023, Hasbro and Amazon collaborated on a special Transformers: Battle in Brooklyn free fan event in Brooklyn, NY that celebrated the highly anticipated film Transformers: Rise of the Beasts – releasing globally by Paramount Pictures exclusively in theaters on June 9. Thousands of fans lined up to take part in the event’s fun-filled Transformers-themed activities, interactive, shoppable Amazon product displays, and more. Fans took memorable photos and videos in front of the Graffiti-Style Mural from Japanese street artist Dragon76 – showcasing the Transformers brand in a vital, passionate ‘90s art style.
Twist in the air, like you just don’t care! Hasbro, Inc (NASDAQ: HAS), a global leader in play, has announced a brand-new version of Twister will be available for pre-order on Amazon starting now at most major retailers August 1. Twister Air is a new…
Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the power of play, announced today their plans to reimagine three classic board games made by global branded entertainment leader, Hasbro, including The Game of Life, Scrabble, and Trivial Pursuit. As Hasbro’s first-ever licensee dedicated to enhancing the lives of older adults through play experiences, Ageless Innovation designed the time-honored games to meet the needs and interests of aging loved ones, and to encourage intergenerational play among families. Starting now, The Game of Life Generations, Scrabble Bingo, and Trivial Pursuit Generations will be available for pre-sale on JoyForAll.com; the games will be available for purchase via most major retailers and also distributed through select Healthcare partners in June.
Hasbro, Inc and Mattel, Inc have announced that they have entered into multi-year licensing agreements to create co-branded toys and games from some of their most popular brands. Hasbro will create Barbie branded Monopoly games launching in fall 2023. Mattel will produce Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024.
Hasbro and Panini USA have launched the new Monopoly Prizm: NBA Edition Game and 2022-23 NBA Trading Cards Booster Box. Monopoly Prizm: NBA Edition Game is a special edition of Monopoly where players will draft the best possible NBA teams using Panini’s iconic Prizm trading cards, the exclusive trading card partner of the NBA and NBPA. Instead of buying Properties, players try to take control of NBA Games and collect bonus points when opponents land on them. Players compare the stats on their Panini cards to earn more points when they compete in Playmaker challenges and All-Star Contests. They can also use the Panini cards to trade NBA players or draft new ones. At the end of the game, the player with the most points wins!
Hasbro has announced two senior appointments to the company’s executive leadership team. Tim Kilpin will join as president, Toy, Licensing & Entertainment, effective from April 24th, and Gina Goetter will join as chief financial officer from May 18th, following the company’s Annual Meeting of shareholders. CEO Chris Cocks commented: “We are excited to welcome Tim and Gina to Hasbro. I am confident that their skills and qualifications will complement Hasbro’s existing leadership team as we execute against our Blueprint 2.0 strategy, which is focused on bringing our brands to life for consumers of all ages, maximizing the value of our IP and creating long-term shareholder value.”
Ahead of the Hasbro Star Wars & Indiana Jones panel at Star Wars Celebration, Hasbro revealed its latest animatronic toy – Chatter Back Chopper! The toy is designed to look like how the character will appear in the upcoming Ahsoka live-action series on Disney+. But the toy doesn’t just look like Chopper, it acts like him too! Chopper’s signature sassy personality is preserved in Chatter Back Chopper – unleash his personality and unlock more than 40 sound and movement combinations by pressing the button on his body, posing his front arm, or by making some sounds of your own! The interactive toy responds to background noises like talking, clapping or music with different combinations of droid sounds and motorized movements.
Hasbro has revealed a ton of new products inspired by the upcoming preschool series Young Jedi Adventures streaming on Disney+ May the 4th. The reveals include a playset of the Tenoo Temple where the young Jedi’s are based and train out of, as well as their ship – the Crimson Firehawk! In addition to these, Hasbro also announced several figures and figures & speeder bike toys featuring characters such as Kai Brightstar, Nubs, Lys Solay and Yoda. All toys are for Ages 3 years & up, and will be available Summer 2023.
Monopoly is headed to the Mushroom Kingdom! Hasbro has announced and launched a brand-new edition of the iconic Monopoly board game – Monopoly The Super Mario Bros Movie Edition Game – just in time for the release of Nintendo + Illumination’s new animated action-comedy, The Super Mario Bros Movie – now playing in theaters. Monopoly players can imagine battling Bowser to save the Mushroom Kingdom as they explore the world of the film with up to 6 Monopoly tokens, representing characters & power-ups from The Super Mario Bros Movie: Toad’s frying pan, a Super Mushroom, Peach’s crown, and more!
