Robosen Robotics Teams Up with Hasbro to Debut Transformers Grimlock, the World’s First Dual-Form, Bipedal Walking Robot at SDCC

Robosen Robotics, a leading innovator in the field of robotics, have announced the Transformers Grimlock Auto-Converting Robot – Flagship Collector’s Edition, the world’s first dual-form, bipedal walking robot. Through Robosen’s partnership with Hasbro, the robot will be on display at the Hasbro Pulse Booth #3213 at San Diego Comic-Con for fans to get an upclose and personal look of their favorite Dinobot. Pre-order is open now and runs through September 30th on Robosen.com and Hasbro Pulse, ensuring enthusiasts have ample opportunity to secure their Collector’s Edition at a special pre-order price of $1,499. Scheduled shipping is late Fall, with a retail price of $1,699.

Hasbro Celebrates its 100th Anniversary at 2023 San Diego Comic-Con International

Celebrating its centennial anniversary this year, Hasbro, Inc, a toy and game company, is returning to San Diego Comic-Con (SDCC) International, showcasing an incredible lineup of branded activities based on fan favorites, including Transformers, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration brands, Star Wars, Indiana Jones and Marvel from The Walt Disney Company. “We are absolutely thrilled to celebrate our 100th anniversary with our fans at San Diego Comic-Con,” said Kim Boyd, Head of Toy at Hasbro. “With ten decades of unforgettable history, Hasbro has been instrumental in enabling generations of families to create lasting memories through imaginative play and storytelling. Along with new product launches at San Diego Comic-Con, fans can expect to experience their favorite products and entertainment in innovative ways, featuring iconic brands like Transformers, G.I. JOE, and NERF.”

Furby Is Back! Hasbro Announces The Toy’s Iconic Return With A Fresh New Look

The wait is over… the furb-nomenon that took over the world has returned. Hasbro, Inc, a global leader in play, announced that the next era of the cute, cool, and weird Furby interactive toys hits shelves just in time for summer. A new generation of kids can discover their own curious little creature and kindred spirit, that’s sure to be their next BFF. With a history of disrupting pop culture and the toy aisle, Furby reminds kids that they can be their hilarious, wacky, perfectly imperfect selves, because that is what makes them – and the world – a little more special. Furby is available now in two new colors, Purple and Coral, on Amazon and will be at all major retailers starting July 15.

Disguise Announces New Global Rights for Hasbro’s Transformers: Rise of the Beasts

Disguise, Inc, world-leading costume design and manufacturer, has announced worldwide rights to design, market, manufacture and distribute costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Hasbro’s Transformers: Rise of the Beasts. The latest installment in the Transformers movie series from Hasbro, a toy and game company, premiered globally on June 9th, 2023. Disguise is thrilled to introduce their new lineup for the movie featuring classic Transformers characters Optimus Prime and Bumblebee, as well as newcomers Rhinox, Optimus Primal, and Cheetor. The Transformers franchise has been a significant contributor to Disguise’s retail success and, after years of collaboration and development with Hasbro, they are confident that this new line will be a huge hit.

Hasbro Bolsters Licensed Consumer Products Slate Across Its Powerhouse Brands for 2023 Las Vegas Licensing Expo

Hasbro, Inc, a toy and game company, will return to Las Vegas Licensing Expo on June 13-15, 2023, to celebrate its 100th year and showcase fresh products and collaborations across its extraordinary portfolio of brands, including Transformers, My Little Pony, Peppa Pig, Dungeons & Dragons, NERF, Monopoly and more. On the show floor at booth #G170, Licensing Expo’s Fashion Showroom and beyond, Hasbro is presenting its licensing lineup including first looks at brand-new consumer products collections.

WS Game Company Creates Custom-Illustrated Monopoly Game for Hasbro 100th Anniversary

WS Game Company, one of the few premium board game manufacturers with an authorized Hasbro license, has announced the debut of a limited-edition Monopoly game in honor of Hasbro’s 100th Anniversary. The new game board, developed in partnership between the two companies, features a fully custom illustrated game board showcasing 90 notable brands that have contributed to Hasbro’s great legacy.

Mr. Beast and Hasbro Launch the Pro Gelfire X MrBeast Full Auto Blaster

NERF’s new NERF Pro Gelfire X MrBeast Full Auto Blaster created in partnership with Jimmy “MrBeast” Donaldson, an American digital creator who has amassed over 100 million subscribers in the last 10 years and has become an icon among younger generations around the world, is now available for purchase in the U.S. and Canada at Hasbro Pulse, Walmart, Target and Amazon. 

Hasbro Expands Star Wars Mandalorian ‘Mandoverse’ Kid Toy Offerings

Hasbro has revealed two new toys for young fans of the galaxy far, far away with new Mandalorian inspired items! First kids can dive into Jedi training with Mission Fleet Grogu’s Training Adventure. This Mission Fleet toy is inspired by The Book of Boba Fett comes with Ahsoka Tano, R2-D2, Luke Skywalker and Grogu action figures as well as 7 accessories, including 3 Lightsabers , a training droid, and spinning stand, a frog and an attachable backpack that Grogu can sit in, just like in the show! For older aspiring bounty hunters, Hasbro has revealed the NERF The Mandalorian Blaster. This NERF blaster is decorated on both sides with vibrant Mandalorian designs and has an internal 4-dart clip and unleashes 1 dart at a time to help kids brings in their bounties.

Extended Global Partnership Unveiled by PlayMonster and Hasbro for Iconic Spirograph Brand

PlayMonster Group LLC, a leading international toy and game company, and Hasbro Inc., a toy and game company, have announced that PlayMonster will continue to support the Spirograph brand as part of their global growth strategy aimed at bringing the beloved spiral designing toy to even more aspiring artists worldwide. For decades, Spirograph has been an iconic toy captivating the attention of generations of children and adults alike, helping users to draw, design, and play in creative, engaging ways using its wheels, precision rings, and colored markers. This continuation of the brand’s licensing partnership with PlayMonster comes as a direct result of the company’s work to date, which has furthered the Spirograph name by expanding upon the brand’s long-standing reputation. The partnership will help ensure its continued legacy for years to come.