Search Results for: hasbro

Wizards of the Coast Partners with AdoptAClassroom.org to Bring Dungeons & Dragons to US Students

The world’s greatest role-playing game is heading back to school! Wizards of the Coast in partnership with AdoptAClassroom.org, has announced an initiative to bring Dungeons & Dragons to 200 classrooms across the country. Through the partnership, selected teachers will receive a Dungeons & Dragons (D&D) library along with much needed funding to support their classrooms. Teachers supporting grades 4-12 at high-needs schools with an active AdoptAClassroom.org classroom page can fill out an online application to enter for a chance to win the Dungeons & Dragons adventure of a lifetime for their students.

Women In Toys, Licensing & Entertainment Unveils 2023 Wonder Women Award Winners in NYC

Women in Toys, Licensing & Entertainment (WiT) is proud to announce its 2023 Wonder Women Winners, who were celebrated at the 18th annual Wonder Women Awards at Pier 60, Chelsea Piers in New York City. The leading global organization focused on advancing and advocating for women in the toy, consumer products, licensing and entertainment industries, also honored Laura Zebersky with the Visionary Leader Award; Lisa McKnight, who received the Trailblazer Award, and Nyla Hayes, recipient of the Future Leader Award. The Wonder Women Awards honors top female executives, thought leaders, entrepreneurs and other changemakers for their extraordinary accomplishments and impact within the toy, licensing and the entertainment industries.

TFE/TFE Licensing, October 2023

In this issue:

Katy Perry Jumps Into the World of Global Phenomenon Peppa Pig for a 3-Part Special Celebrating 20th Anniversary

Hasbro has announced that global megastar, Katy Perry, will join the beloved Peppa Pig franchise as a guest voice star in an episode from the all-new, 3-part Peppa Pig Wedding Party Special that is set to premiere in Spring 2024. To celebrate the iconic animated character’s 20th anniversary next year, the episodes will have little ones and their families jumping into fun, imaginative and oinktastic adventures that real-life wedding parties bring to loved ones everywhere. All casting and filming for the Peppa Pig Wedding Party Special were contracted and completed before the SAG-AFTRA and WGA strikes and are compliant with SAG-AFTRA rules and conditions.

Litzky PR Announces Transition of Leadership – Michele Litzky Retires and Josslynne Welch Becomes Sole Proprietor

Litzky Public Relations (LPR), an award-winning communications agency renowned for connecting brands with kids and families, celebrates its 35th anniversary in 2023. The milestone year will also begin the agency’s next chapter as Founder and CEO Michele Litzky announces her retirement and the agency’s President, Josslynne Welch, who has managed agency operations since 2018, becomes sole proprietor. “When I started LPR, I had an education from some of the best in the toy business and a love of the industry that remains today,” said Michele Litzky, founder of the agency that continues to bear her name. “As I move into my next chapter, I’m leaving my firm in the most capable hands I know, with Josslynne Welch. Her diversification into other business sectors that service kids and families and her continued commitment to the toy industry makes me equally proud and excited to see where she’s taking LPR next.”

Littlest Pet Shop Kicks Off Massive Global Relaunch with New Experience on Roblox

Littlest Pet Shop, one of the most well-known collectible toy brands in history, will be marking its long-anticipated return to retail with an immersive digital play experience on the global immersive platform for communication and connection – Roblox. The brand-new pet simulation experience, which will launch worldwide in December 2023, is a joint collaboration between Littlest Pet Shop Master Toy licensee, Basic Fun!, a leading global marketer of toys and consumer products, Hasbro, Inc. (NASDAQ: HAS), a leading toy and game company, and Suit Up Games, a Roblox development studio specializing in high-engagement branded experiences for young audiences.

Voting Now Open for the 2023 Toy & Game International Excellence (TAGIE) Awards

Finalists for the prestigious 2023 TAGIE Awards have been announced by People of Play (POP). The TAGIEs, now in its 16th year, honor the most innovative inventors, designers, suppliers, retailers, marketers and PR teams in the toy and game industry. Public voting starts Thursday, September 21 and ends on October 20, 2023. Visit the TAGIE Awards 2023 Finalist page to learn about the finalists and cast your vote. Winners in nine categories will receive their TAGIE Awards 2023 trophies on November 3, 2023, in front of a live audience of their peers at Joe’s Live Concert Venue.

Minecraft and NERF Partner on Minecraft NERF World DLC in October 2023

Hasbro, a leading toy and game company, and Minecraft announced an exciting partnership for the popular sandbox video game. The free Minecraft NERF World DLC (downloadable content) gives players an immersive experience full of thrilling challenges involving their favorite NERF blasters combined with iconic Minecraft worlds and mobs. In this DLC, players use NERF blasters to target mobs in different arenas inspired by locations from the game, featuring experiences that are true to the NERF brand: blaster battles, a NERF-themed arena, parkour challenges, and more. Throughout these experiences, players will wield Minecraft NERF products and fight a final boss inspired by one of the most memorable Minecraft mobs: the NERF Ender Dragon.

Super Impulse Brings Pop-Culture-Fueled Showcase to New York Toy Fair

Super Impulse is making a big return to New York Toy Fair (NYTF) this year with hot new releases from its flagship and emerging brands: World’s Smallest, Poptaters, 3.75, Micro Figures and Minis-in-Minis Sugar Buzz, featuring Hershey brands. From September 30th to October 3rd, attendees are invited to visit booth 1935 to see their favorite brands and characters come to life in dynamic, collectible form!