Littlest Pet Shop Experience on Roblox Smashes Expectations with Over 2 Million Visits in First Month

Littlest Pet Shop (LPS), one of the most well-known collectible toy brands in history, has relaunched globally, with product hitting shelves this month. In anticipation of its retail debut, Littlest Pet Shop is already enchanting fans with over 2 million unique visits of the brand’s new digital experience on the global immersive platform for communication and connection, Roblox. A collaborative project between Master Toy licensee, Basic Fun!, a top global marketer of toys, Hasbro, Inc, a leading toy and game company, and Suit Up Games, a recognized Roblox development studio, the experience is designed to bring the brand’s engaging world of lovable pets to life in the digital realm for today’s kids and kidults alike.

Updated Site Plans Approved for Crayola Experience and NERF Action Xperience in Pigeon Forge,TN

The Pigeon Forge Planning Commission approved the updated façade signage for the development of two renowned family-friendly attractions, Crayola Experience and NERF Action Xperience, set to open at 2046 Parkway in the fall of 2024. These eagerly anticipated additions promise an unforgettable experience for visitors of all ages, further solidifying Pigeon Forge as a premier destination for entertainment and family fun.

Furby and Cakeworthy Launch 90s-Inspired Fashion and Apparel Collection

Canadian Fashion Fandom experts, Cakeworthy, and leading toy and game company, Hasbro, are excited to announce the release of their classic Furby collection! As a leading lifestyle brand in the fandom space, this collection fits Cakeworthy seamlessly with a perfect blend of style and nostalgia. Now, you can Free Your Inner Furb with this fun and fantastical Cakeworthy x Furby collection! These items will be available January 19th both online and at Cakeworthy’s brick and mortar store location at CF Lime Ridge Mall in Hamilton, Ontario. For all 90’s and y2k babies, this collection will truly bring you back to your childhood with outrageously fun designs inspired by earlier versions of the iconic toy. This 13-piece fashion line includes an array of accessories dawning the hard-to-forget Furby face, as well as several clothing items including a sweater, t-shirt dress, and a sherpa jacket!

Cepia Toys Announces Leslie Peck as New Head of Sales for North America

Cepia Toys, a renowned leader in the toy industry, is excited to welcome Leslie Peck as the new Head of Sales for North America. Peck, with her extensive 15-year background in both retail and manufacturing sectors, is set to bring a wealth of experience and insights to the St. Louis-based company. Starting her career in toy merchandising at Walmart, Leslie Peck has risen through the ranks, holding senior sales positions at Hasbro Toys before her recent tenure in a significant sales leadership role at Moose Toys. Now based in Bentonville, Arkansas, Peck’s role as a mother to three daughters uniquely positions her to understand the evolving consumer trends and preferences in the toy market.

Winners of Kidscreen Summit 2024 to be Revealed February 5 at Gala Awards Ceremony

Kidscreen, host of the global kids entertainment industry’s leading awards for excellence, is delighted to announce the shortlisted entries that are continuing in the 2024 competition through a final round of judging. All winners will be announced and celebrated live at a special awards ceremony taking place on Monday, February 5 during Kidscreen Summit 2024 in San Diego.

Peppa Pig Returns for Season 10 with New Character, Granny Sheep, Voiced by Sandra Dickinson

Peppa Pig is back for another season of fantastic adventures! Hasbro, Inc (NASDAQ: HAS), a leading toy and game company, has announced that Peppa and her family and friends will return to screens with an all-new season, premiering on the Nick Jr Channel December 4 at 7 p.m. EST. Season 10 introduces viewers to Granny Sheep for the very first time, voiced by legendary American-British actress Sandra Dickinson, who moves in with Suzy Sheep and Mummy Sheep. This new character and narrative serve as a representation of the first multigenerational household in the Peppa Pig series.

Peppa Pig Celebrates 20th Anniversary with Peppa’s Cinema Party Featuring All-New Season 10 Episodes

Hasbro, a leading toy and game company, announced that Peppa Pig will jump into cinemas for the character’s 20th anniversary and biggest cinema celebration ever beginning February 2024. The hour-long cinema release, Peppa’s Cinema Party, will screen in English in cinemas in Australia, Canada, Ireland, the United Kingdom and the United States, offering 10 exclusive never-before-seen Peppa Pig Season 10 episodes including a 3-part Wedding Party Special, of which one episode features the voices of Katy Perry as Ms. Leopard and Orlando Bloom as Mr. Raccoon. A party bus bonus episode will also be included, as well as new interactive entertainment featuring Peppa and her friends breaking into the real world through a mixture of animation and live action featuring five brand new songs to sing along to and dances to move to. Little ones and the entire family will be able to have the ultimate cinema outing and celebrate along with their favorite onscreen characters. Plus, the fun continues outside cinemas, with parents and little ones able to stream the all-new music at home, in the car or on the go!

Symbiote Studios Reveals Plush Toy Lineup Through 1st Half of 2024

Symbiote Studios, the global leader in original and licensed plush toys, has revealed its product lineup through the first half of 2024. Featuring a combination of original designs such as company mascot Catnip Bravo in addition to product lines based on leading entertainment and video game properties such as My Little Pony, Transformers, Shovel Knight and Power Rangers, every Symbiote Studios plush features an exciting design that is fun to display or hug. A new trailer is now available showcasing the full Symbiote Studios plush toy lineup, all of which are available for purchase now. In addition to the currently available lineup, new plush toys featuring AiAi from the Super Monkey Ball video game series by Sega and Starlight Glitter from My Little Pony will be launching soon. 

WildBrain CPLG Bolsters In-House Services and Commercial Teams with New Executive Hires in London and Munich

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has added two highly experienced executives to bolster its in-house services and commercial teams in London and Munich, respectively. In London, Clare Vosper Mortimer has joined WildBrain CPLG’s in-house services team in the new role of VP, Finance and Operations, overseeing the company’s finance function and enhancing its global in-house service offering for partners as it continues to see significant growth. With new offices opened recently in Indonesia and the Philippines as part of the company’s expansion into APAC—bringing the global total to 23 offices driving business in over 100 territories—WildBrain CPLG’s in-house services team is scaling to better support its partners around the world. Clare’s focus will be on enabling even stronger partner-centric financial and operational services, augmenting WildBrain CPLG’s best-in-class suite of other in-house services which include creative, legal and partnerships. She reports to Maarten Weck, EVP, Global Partnerships and Licensing.