Just Add Magic: Hasbro Sees 9% Sales Bump in Q2 2019
Net revenues for Hasbro’s second quarter 2019 increased 9 percent to $984.5 million—bolstered in part by its continued investment in Magic: The Gathering.
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Hasbro Launches HASLAB Cookie Monster Project
C is for cookie and that might be good enough for you, but for true Cookie Monster fans looking to bring home their favorite Sesame character, there’s the Hasbro HASLAB Cookie Monster.
Basic Fun! to License Hasbro’s Tonka Brand
Basic Fun! has entered a multi-year agreement in principle with Hasbro for the Tonka brand, which will kick off fall 2020 with a new Tonka toy line.
Hasbro Names Wicked Cool Toys as Micro Machines’ Master Toy Partner
Hasbro has entered into an agreement to appoint Wicked Cool Toys as global master toy licensee for the classic 80s toys, Micro Machines.
Hasbro Q1 2019 Earnings Up 2 Percent, Bolstered By Magic: The Gathering
Hasbro’s Q1 2019 earnings saw a 2 percent increase in YoY revenues, with its e-sports initiative, Magic: The Gathering Arena and MTG tabletop serving as large contributors to growth.
Jamie Gutfreund Joins Hasbro as CXO
Hasbro has hired Jamie Gutfreund as chief consumer experience officer (CXO). Taking effect on April 15, Gutfreund will be based in Pawtucket at Hasbro’s corporate headquarters and report to John Frascotti, president and COO.
Hasbro Reveals New Fortnite Nerf Blaster
Hasbro has unveiled another Fortnite-inspired blaster to its current lineup from Nerf. Available June 1, the Nerf Fortnite TS blaster is a Nerf Mega blaster with pump-action. Inspired by the blaster used in the Fortnite video game, this Nerf blaster replicates the look and…
Hasbro Reveals Exclusive Transformer/Ghostbusters Figure
Hasbro and Sony Pictures Consumer Products have teamed up for the first-ever Transformers-Ghostbusters Collaborative figure, the ECTO-1 ECTOTRON.
Hasbro Gives First Look at UglyDolls Movie Toys
As Hasbro gears up for Toy Fair New York 2019, the company is unveiling more details about its master toy partnership for the upcoming UglyDolls movie. Inspired by the plush toy line, created by David Horvath and Sun-Min Kim in 2001, the STXfilms’ movie…