Q&A with Alan Hassenfeld, Hasbro Executive Committee Chair and Former CEO
CHITAG’s Mary Couzin interviews former Hasbro CEO and current Executive Committee Chairman Alan Hassenfeld, whose family founded the company.
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Hasbro Marvel Spider-Man Maximum Venom Product Line Revealed
Ahead of New York Toy Fair, Hasbro revealed a new product line for Spider-Man Maximum Venom, which includes new six-inch scale Marvel Legends figures.
Hasbro and Disney Extend Strategic Merchandising Relationship for Marvel and Star Wars
Hasbro and Disney announced a renewal of Hasbro’s rights under its strategic merchandising relationship for Disney properties Marvel and Star Wars.
Hasbro Reveals New Star Wars Product, Including Animatronic The Child Toy
Hasbro has revealed several new Star Wars products, including Star Wars The Child Animatronic Edition Toy, based on the character fans call “Baby Yoda.”
Hasbro Revenue Boosted by Frozen 2 and Star Wars Products
Hasbro’s product lines for Disney’s Frozen 2, Marvel’s Avengers and Spider-Man, and Star Wars helped drive revenue growth.
Hasbro Annnounces New Star Wars: The Vintage Collection Vehicle Inspired by The Mandalorian
Hasbro has revealed its Star Wars: The Vintage Collection Imperial Troop Transport Vehicle, as seen for the first time on-screen in The Mandalorian.
Hasbro Announces Leadership Changes
Michael Hogg, who has held various positions in Hasbro’s commercial organization, will take on the role of EVP and Chief Commercial Officer. Eric Nyman has been named Chief Consumer Officer for Hasbro.
Hasbro Appoints Maxx Group as Toy Licensee for EMEA Markets
The deal includes licenses such as My Little Pony, Power Rangers, Transformers, Nerf, Mr. Potato Head, Monopoly, and more.
Hasbro Announces The Child (AKA ‘Baby Yoda’) Toys From The Mandalorian
A new line of Star Warsproducts featuring The Child from The Mandalorian series are now available for preorder and shipping beginning in May 2020.