Hasbro Nerf & Monopoly Brands Partner with Roblox
Hasbro and Roblox will introduce a range of Roblox-inspired Nerf blasters as well as a Roblox version of the Monopoly board game.
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Robosen & Hasbro Unveil Optimus Prime Robot
Robosen Robotics has teamed up with Hasbro to bring to market an advanced programmable Optimus Prime robot, based on the Transformers franchise character, which was announced at Hasbro Pulse Fan Fest.
Hasbro Unveils New ‘Baby Yoda’ Grogu Animatronic
Hasbro has introduced an all-new animatronic, Star Wars Galactic Snackin’ Grogu, featuring sounds, animated motions, and interactive accessories.
Hasbro Pulse Fan Fest Announced for April 9
Hasbro has officially announced the launch of a brand-new collector-focused event, Hasbro Pulse Fan Fest, taking place virtually on April 9.
Hasbro Pulse Officially Launches in the UK
Hasbro Pulse will offer UK-based fans unique access to Hasbro’s collector-focused brands with plans to continue the platform’s roll out to other European markets.
Hasbro & Epic Games Expand Fortnite Product License
During its Investor Event, Hasbro and Epic Games announced a five-year extended contract to expand their Fortnite product licensing deal.
Hasbro Reports Fourth Quarter and Full-Year 2020 Financial Results
Hasbro saw a 4% revenue increase in the fourth quarter of 2020 with an 8% decline in revenue for the year overall.
Hasbro Expands WildBrain Partnership for eOne Brands
WildBrain CPLG has been appointed, through an expansion of its partnership with Hasbro Consumer Products, to represent eOne brands Peppa Pig, PJ Masks and Ricky Zoom in the Nordics and Central and Eastern Europe.
Belliveau Appointed Hasbro Chief Purpose Officer
Hasbro announced the creation of a new Global Purpose Organization, appointing Kathrin Belliveau as Chief Purpose Officer.