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Ridley’s Games wants you to be unapologetically Selfish. The brand has announced the expansion of their best-selling Selfish board game to include exciting new editions to spice up game night … and let players indulge in a little self-preservation. “Many board games encourage players to win through strategic yet respectable actions,” said Bill Miller, President of Galison & Mudpuppy and Publisher of Ridley’s Games, a subsidiary of Chronicle Books. “With Selfish, players must ruthlessly think only of themselves in order to be the sole survivor and win the game. It’s a wickedly fun way to play with friends and family, young and old alike.”

Clean up in Aisle 800 takes on a whole new meaning at this year’s Astra Marketplace. Retailers searching for something truly special to fill their 4th quarter shelves will be dazzled (again) as they fill up their order books with Fun In Motion Toys. Look for them on both sides of the aisle at Booths 804 and 809 and get your hands on the brand new Nockles, the acclaimed TECTI, the beautiful, newly packaged HyperTiles and Wandini Glow.0 and the latest styles of Shashibo. It’s true! No one can sit still when playing with Fun In Motion Toy’s range of playthings so be ready to move and groove at Marketplace. In fact, they’ve coined a whole new toy category within Construction Toys called Confluxion. Confluxion is an evolution of construction toys in that there’s a building element to them, but they also move or flex.

KidStuff Public Relations continues to pop the champagne corks as its 30th Anniversary year has more good news to share. Four toymakers have signed with the storied PR agency headed by Lisa Orman, named twice as a Wonder Woman by Women In Toys (WIT) as one of the industry’s top thought leaders on kids’ stuff. As of April 2024, KidStuff PR is the Agency of Record for Fun In Motion Toys, Top Secret Toys, MEAVIA and Purpose Toys. Each toy company adds something truly special to the Toy Aisle. Childhood and young adulthood is all about play and these four toymakers make sure all ages, all ethnicities and all abilities are seen and included.

KidStuff PR is celebrating its 30th year in business in 2024. During its three decades of promoting playthings and services for families, the agency has seen the toy industry, the media world and parenting go through a lot of changes. The team at the agency couldn’t be more excited than to celebrate this major milestone and is both reflecting on things they’ve learned and survived over the years, as well as looking forward to things to come.