MGA Entertainment (MGA), one of the largest and fastest-growing privately held toy and entertainment companies in the world, announced today the launch of the Bratz x Kylie Fashion Dolls – Day & Night Editions and the Bratz x Kylie 24-inch Fashion Doll, in collaboration with global icon Kylie Jenner. The fashion dolls mark the expansion of the buzzworthy partnership announced earlier this month, which launched with the Mini Bratz x Kylie Jenner Collectibles. Fans can finally preorder the dolls they have been eagerly anticipating from the head-turning duo. The Bratz x Kylie Fashion Dolls mark the brand’s first-ever celebrity rendition of the full-size, eleven-inch dolls that put Bratz on the map.

Yoto, the audio platform for kids behind the critically acclaimed and award-winning screen-free Yoto Player and Yoto Mini, is thrilled to announce an industry first agreement with Universal Music Group, the global leader in music-based entertainment to bring iconic music titles and artists from its labels and catalogues, alongside contemporary frontline hits to the platform for the first time. The new distribution partnership will improve the opportunities for children to experience and interact with music and artistry from an early age, fostering true independence putting children as young as three in control of exploring their favorite music.  

Usaopoly (The Op), the board game and puzzle publisher behind best-selling party games including Telestrations, Blank Slate and Hues and Cues, has launched the most humorous version of the classic mystery game with CLUE: Diary of a Wimpy Kid. Under license from leading toy and game company Hasbro and based on Jeff Kinney’s popular book series with over 275 million copies sold worldwide, the game will enable fans to play as their favorite characters from the Wimpy Kid world with a mysterious new twist.

The 2023 Licensing International Global Licensing Industry Study, conducted by Brandar Consulting, captures the state of the licensing industry and highlights the impressive growth of licensed products in 2022. The 2023 Licensing International Global Licensing Industry Study highlights global sales of licensed merchandise reaching $340.8 billion in sales in 2022, an overall licensing industry growth of 8.02%. Insights from the report show that 2022 was defined by consumers diversifying their spending to navigate the higher pricing of historic inflation levels while shifting to have a very healthy appetite for experiences, entertainment, travel, dining and festive gatherings.