aNb Media News, July 6, 2010
- Sesame Workshop Launches Original Programming in Nigeria
- Chorion Expands Flower Fairies
- Target Set to Open in New York City
Precious Moments has begun to expand its brand into a variety of categories looking beyond its roots as a figurine and gift company. It has recently signed a number of deals that bring Precious Moments’ art and characters to the baby care category. Susan Meek, vice-president of licensing for Precious Moments, discusses why the characters can be licensed successfully and looks at the company’s future plans.
Abby Cadabby has been part of the Sesame Street character lineup since 2006. The character continues to grow in popularity and even has her own CGI-animated segment on Sesame Street called “Abby’s Flying Fairy School.” Maura Regan, senior vice-president and general manager, global consumer products, Sesame Workshop, updated aNb Media on this fairy friend.