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Catching Up With...
Catching Up With Marc Todd

Lavish Group—a privately owned group of companies operating within the media, content creation, and marketing industries based in London—is undertaking a very ambitions rollout strategy for its Luv Me Buddies property. The 100-day plan, which kicked off on June 25, includes specific targets and milestones for the campaign, which will focus heavily on the Luv Me Buddies website, which is set to launch on July 21. The brand is designed for global appeal. Lavish Group’s CEO, Marc Todd, gives aNb Media the scoop on the Luv Me Buddies, the 100-day strategy, and more.

Catching Up With...
Catching Up With Lourdes Arocho

There’s lots of excitement at Nickelodeon this year, from Dora the Explorer’s 10th anniversary to the company’s recent acquisition of Teenage Mutant Ninja Turtles. Lourdes Arocho, Nickelodeon Consumer Products’ recently promoted vice-president of toys & games, gave aNb Media the update on the company’s plans for 2010.