The shift of adult content from tangible products such as magazines and DVDs toward the digital options has brand owners seeking additional revenue through licensing. A few years ago, there was an oversaturation in that market, but the savviest brand owners and the strongest of brands remain profitable.
Halloween falls on a Sunday this year, but that still leaves Friday and Saturday to celebrate and consumers are going to do just that. Total spending for Halloween 2010 is expected to reach $5.8 billion, up from last year’s $4.75 billion.
The International Licensing Industry Merchandisers’ Association (LIMA) is working with Business for Social Responsibility to help members adhere to the LIMA Code of Business Practices, a voluntary code that encourages good business practices. LIMA’s Marty Brochstein gives the scoop on the code, the formation of the Licensing Working Group, and the series of webinars that will educate licensees and their suppliers on meeting the code’s criteria.