Real Deal
- Henson’s HIP Signs Hutton
- Lisa Frank Signs Gibson
- Rubik’s Slide Gets an App
Americans cherish their cars, making automotive-related brands popular for licensing. Automotive magazine brands are no exception to this. The Joester Loria Group has recently been named as the licensing agent for Car and Driver and Road & Track. The Joester Loria Group is putting together a licensing program for each magazine’s brand that will highlight its unique position in the category.
New York City-based Licensing Street is operating as two distinct business models: licensing agency and licensing consultant. The company launched in January 2009 during one of the worst economic climates the world has seen. Learn how JJ Ahearn and business partner Jason Korfine crafted a team that is building a business despite these economic challenges.
The music industry has changed significantly over the past 25 years. Album sales have slipped and promotional opportunities have shifted. Licensing is playing a big role in creating new revenue streams for the industry.