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Hasbro Logo Licensing Expo 2023 BLE Brand Licensing Europe McFarlane Layoffs 2024 Q4
Licensing News
Hasbro Unveils New Licensed Consumer Products at Brand Licensing Europe (BLE) 2023

Celebrating its 100th anniversary, Hasbro returns to Brand Licensing Europe (October 4-6, 2023) this year with a full slate of announcements alongside new and existing licensing partners. From entertainment with A-list guest stars to dazzling fashion and footwear, innovative toys and so much more, Hasbro is delivering something for every fan. Hasbro’s Purpose is to create joy and community for all people around the world, one game, one toy, one story at a time. With Licensed Consumer Products offices around the world and a strong base of over 1,800 licensees, Hasbro continues to serve its Purpose by delivering product innovations and captivating entertainment for fans of all ages through endless consumer touchpoints, including the following all-new partnerships and collaborations launching across the globe.

Falcon's Beyond Falcon’s Creative Philippines, Inc Nasdaq Bruce A Brown growth
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Falcon’s Beyond Closes Business Combination with FAST II and Will Begin Trading on Nasdaq

Falcon’s Beyond’ has raised more than $100 million in gross proceeds to support Falcon’s Beyond’s growth strategy to deliver extraordinary entertainment experiences through a vast array of products, platforms and IP, which includes the previously-announced and consummated private and strategic investments in the company and its subsidiaries by existing investors since announcement of the Business Combination and proceeds from FAST II’s trust account. In connection with the completion of the Business Combination, the FAST II units, Class A common stock and warrants have ceased trading and been voluntarily delisted from NYSE. The Class A common stock, Series A preferred stock and warrants of Falcon’s Beyond Global Inc., the parent public company resulting from the Business Combination (“PubCo”), will begin trading on Nasdaq under the ticker symbols “FBYD,” “FBYDP” and “FBYDW,” respectively, on October 6, 2023.

headstart logo Tuttie Cutie Resoftables
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Tuttie Cutie To Add More Eco-Triendly Fun to Headstart’s Sustainable Resoftables Range

Headstart’s plush creations are so much more than loveable companions. With Tuttie Cutie adding more sustainable sweetness to the already impressive range of recycled Resoftables, there’s even more ways to enjoy feel-good play. Tuttie Cutie Resoftables from Headstart are eco-friendly works of art designed to infuse joy, comfort – and a touch of cute, cuddly charm to your world. Resoftables Tuttie Cutie is a meaningful new way to strengthen Headstart’s unwavering commitment to a better, more sustainable future of toys for tomorrow.

MGA Crayola
Licensing News
MGA and Crayola Sign Multi-Year Agreement for Toys and Licensing Globally

MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, and Crayola, the company that has inspired artistic creativity in children for more than 100 years, has announced a multi-year agreement for MGA Entertainment to produce and distribute Crayola-inspired dolls and licensed merchandise globally under its L.O.L. Surprise! Loves brand. Terms of the deal are not disclosed. “We are excited to bring two iconic brands together that kids and parents love,” said Isaac Larian, Founder and CEO, MGA Entertainment. “The Crayola brand challenged the L.O.L. Surprise! team to design new toys that would engage kids’ creativity and provide a new colorful way to play with the dolls.”

Negosh BIP
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Revolutionary Licensing Marketplace BIP Now Negosh.com

Global IP licensing disruptor, BIP proudly announces its rebranding to Negosh.com. This evolution will bring the platform’s 250+ brands and 200+ licensees in more than 25 countries added functionality, products, services, and an improved user experience, making it easier than ever to secure impactful licensing deals. Since launching earlier this year, BIP, now Negosh.com has become the preeminent destination for some of the world’s biggest consumer products and entertainment companies, gaming developers, athletes, and others to connect and secure category-expanding licensing deals. Negosh.com is a trusted partner with numerous industry licensing leaders, including global toy company Jazwares and Striker Entertainment, a cutting-edge consumer products marketing agency, and many more. Additionally, licensees, including custom mechanical keyboard manufacturer Infinikey, are tapping into Negosh.com, taking advantage of the platform’s ability to discover new opportunities to collaborate with unique global brands, unlocking maximum deal-making potential like never before.

Dungeons & Dragons
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Wizards of the Coast Partners with AdoptAClassroom.org to Bring Dungeons & Dragons to US Students

The world’s greatest role-playing game is heading back to school! Wizards of the Coast in partnership with AdoptAClassroom.org, has announced an initiative to bring Dungeons & Dragons to 200 classrooms across the country. Through the partnership, selected teachers will receive a Dungeons & Dragons (D&D) library along with much needed funding to support their classrooms. Teachers supporting grades 4-12 at high-needs schools with an active AdoptAClassroom.org classroom page can fill out an online application to enter for a chance to win the Dungeons & Dragons adventure of a lifetime for their students.

Noble Collection Minecraft
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The Noble Collection Launches First Game-Inspired Collectibles for Minecraft

The Noble Collection, a leading manufacturer, distributor, and retailer of premium collectibles and Toyllectibles, announced the launch of its first game-inspired product assortment for Minecraft. The premium collector replicas will be exclusively available to fans on-site at New York Comic Con (Booth #1061) from October 12-13, and the Diamond Sword Collector Replica will be available for pre-order exclusively to Con attendees. On-site products will then be widely accessible online via noblecollection.com and select retailers on October 14. In addition to the Diamond Sword Collector Replica, The Noble Collection’s all-new assortment will include the Torch Illuminating Collector Replica, Overworld Heroes vs Hostile Mobs Chess Set, Redstone Ore Illuminating Collector Replica, Diamond Ore Illuminating Collector Replica, and Illuminating Potion Bottle.

Licensing Konami Yu-gi-Oh!
Licensing News
Yu-Gi-Oh! Product Expansion Announced at Brand Licensing Europe ’23 with All New Licensees

As the popularity of Anime continues to skyrocket, captivating its fandom around the globe, Konami Cross Media NY, Inc has signed new licensees – including Fashion UK, Kovert and MISTER SFC – for the Yu-Gi-Oh! franchise. The announcement was made by Jennifer Coleman, Vice President, Licensing and Marketing, Konami Cross Media NY, Inc. Coleman noted that the new licensees will unveil an exciting array of apparel and accessories, with many focused on generating excitement with Yu-Gi-Oh!’s strong Gen Z fandom. All of the merchandise will be available in time for the 2023 Holiday season.

Haribo MGA
Licensing News
L.O.L. Surprise! Unwraps a Sweet Surprise: A Delectable Collaboration with Haribo

MGA Entertainment, one of the world’s largest and fastest growing privately held toy and entertainment companies, and creator of global sensation, L.O.L. Surprise!, has announced its highly-anticipated partnership with renowned confectionery brand, Haribo, further extending its popular and mouthwatering line of L.O.L. Surprise! Loves Mini Sweets. Since its debut in 2022, the L.O.L. Surprise! Loves Mini Sweets line has steadily grown, captivating collectors’ hearts worldwide with its irresistible candy brand partnerships. Its popularity continues to soar, making it the No. 1 segment across the entire L.O.L. Surprise! brand for 2022 and 2023. With the unveiling of Series 3, the excitement is set to reach new heights, due in part to the sweet alliance with Haribo.