Authentic Brands Group is a brand development and licensing company. In conjunction with parent company Leonard Green & Partners, its mandate is to acquire, manage, and build long-term value in prominent consumer brands. President and CEO Jamie Salter discusses how the company started to build its brand stable by acquiring various brands related to mixed martial arts, including TapouT, Silver Star, and Sinister.
I Love Lucy celebrates its 60th anniversary this year with new anniversary-themed products and two live events.
Over the past few months, aNb Media has been speaking with manufacturers from the Halloween industry. The December issue of Toys & Family Entertainment included an analysis on the three major Halloween-related trade shows in the U.S. The largest of the three shows—Halloween & Party Expo—was held in January in Houston and feedback from the show has been positive.
Earlier this year, Sony Online Entertainment released DC Universe Online. As publisher and developer of the game for PC and PS3, Sony is immersing fans in the DC world.
The tagline is “YOU are the Next Legend,” as players navigate through their own story fighting to save or rule the DC Universe. Of course, players can don the guises of well-known DC characters in this 30-level game. The game is rated T for Teens, meaning it depicts mild blood, language, violence, and mildly suggestive themes.
Sony Online Entertainment explained some of the marketing and licensing efforts that are underway for the game.