From May 11–15, the Jacob Javits Convention Center will host the 25th annual Surtex. The trade show launched in a time when there was very little licensing taking place in the art licensing space and has grown in prominence as the category itself has grown exponentially.
Earlier this year, Global Icons signed on to represent the Ford Motor Company worldwide for licensing. Global Icons intends to support Ford’s brand initiatives by increasing brand exposure through product offerings worldwide. Global Icons’ CEO, Jeff Lotman, talks about the developing Ford program.
Dynamic Designworks (DDW) launched in 2001 as a design firm for the toy and consumer products industries. The company has evolved and added a division called Dynamic MarketingWorks to provide clients with a range of services for promoting their brands. Suzanne Mills-Winkler, president, uses Blip Toys’ Squinkies as an example of how DDW is mixing product development with social media for its clients.