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Catching Up With...
Catching Up With Paul Levy, Brand Manager, Magic: The Gathering at Wizards of the Coast

Magic: The Gathering is integrating offline and online play through video games and in-store events. It has brought new fans into the game and re-ignited interest with past users. Paul Levy, brand manager, Magic: The Gathering at Wizards of the Coast, explains this integration through the release of Duels of the Planeswalkers 2012 and Magic 2012 Core Set.

Catching Up With...
Catching Up With Eric Karp, Head of Licensing Americas, Mind Candy

Since its debut in 2008, 50 million users worldwide have registered on MoshiMonsters.com. The massively multiplayer online (MMO) game for 6–12 year olds continues to add 100,000 new registered users per day. By the end of 2011, Mind Candy, the company behind Moshi Monsters, estimates that there will be 60 million registered users worldwide, with half of them in the U.S. Licensing programs in the UK and Australia have already proven successful for the brand. Eric Karp, head of licensing Americas at Mind Candy, explains how the company will bring a Moshi Monsters licensing program to the U.S. this summer.