aNb Media News, July 12, 2011
- TRU Celebrates Christmas in July
- Growums Partners with WNBA
Action Figures: The Battle of Good Vs. Evil
The classic battle of good vs. evil ranges on with this look at the action figure category. It’s one that is brimming with classic, evergreen properties. These evergreens remain strong due to refreshes in each brand from top to bottom, offering new heroes, new villains, or new conflicts.
Catching Up With Michael Carlisle, Principal of The Wildflower Group
The Girl Scouts sell approximately 200 million boxes of Girl Scout Cookies per year. It’s about time the group had a comprehensive licensing program targeting girls, parents, fans of the Girl Scout Cookies (and, let’s face it, who isn’t a cookie fan?), and the more than 50 million Girl Scouts alumnae—that’s a huge demographic. The Wildflower Group signed on a year ago to develop a licensing program for the Girl Scouts. Michael Carlisle, principal of The Wildflower Group, explains the plan.
aNb Media News, July 7, 2011
- Holiday Previews Continue
- Atari Files Lawsuit
- Solid Sales Results for June
- Care Bears Signed for TV Series
Real Deal
- HoodieBuddie in Australian retail chain Jay Jays
- Jazwares Signs Poptropica
- VeggieTales Signs Deal with Wacky Wallscapes
- Parragon to Publish Power Rangers Books
- Geronimo Stilton to Be Featured on Alitalia Flights
You’re Hired
- Fremantle Hires Berman
- Mintz Upped at Sesame Workshop
- Scholastic Media Promotes Karppi
aNb Media News, July 5, 2011
- Holiday Previews in Full Swing
- ASTRA’s Best Toys for Kids List
Catching Up With David Reeder, Vice-President, GreenLight
At the end of last year, Muhammad Ali Enterprises selected GreenLight, a global media licensing, talent negotiation, and rights representation consultancy, to represent the iconic boxer. GreenLight will handle advertising and promotional opportunities for personality rights and trademarks, including Muhammad Ali’s name, image, likeness, signatures, and characterizations on an exclusive basis in Europe and Asia Pacific. David Reeder, vice-president of GreenLight, talks about the types of opportunities the company is seeking for Muhammad Ali.
aNb Media News, June 30, 2011
- Big Idea Partners with HuHu
- Beanstalk to Develop Talking Friends Licensing Program
- Toy Story’s Hawaiian Vacation line now at TRU
- Martha & Friends Launches