NASCAR is back on track with its licensing program and Spin Master is in the driver’s seat. Spin Master signed a multi-year agreement, which was announced in June, that gives the toy company the exclusive licensing rights for NASCAR-branded toy categories including replica vehicles, playsets, action figures, remote control items, and much more. The line will be sold in the mass market as well as specialty retailers nationwide.
Innovation in nail polish usually refers to a quick-dry formula, a chip-resistant technique, or trendy colors. While nail polish brand OPI has these offerings, it is making a name for itself with out-of-the-box licensing ideas. OPI collaborates with Ford Motor Co., Whirlpool, Katy Perry, Justin Bieber, The Kardashians, Shrek, and the newest announcement—The Muppets.
ASTRA kicks off its second annual Neighborhood Toy Store Day this November 12. Here are some tips for planning a simple day that will draw a lot of attention.