Real Deal
- PupStyle, European Home Designs in Dog Fashion Deal
- Fremantle in Bellator Deal
- Firefly Signs Anne Geddes
- Diesel in Underwear Deal with WBCP
- MEGA Signs Marvel for RoseArt Line
When it comes to gifts for kids, you want your customers to think of your store first. You want new customers to discover you. Be at the top of your game this holiday season with a focus on these strategies from The American Specialty Toy Retailing Assocation (ASTRA):
Focus Brands is the parent company of Cinnabon, Schlotzsky’s, and Moe’s Southwest Grill, among many others. Cinnabon, which is popular in many malls across the U.S., has a robust licensing program. However, there is still room for growth in the U.S. market. Interestingly, Cinnabon has even more brand recognition in the Middle East, yet licensing in that part of the world is in its infancy.
Last month Scholastic Media began celebrations for the 25th anniversary of The Magic School Bus with new licensed product, new TV episodes, and more.