Mattel Announces Monster High Publishing Program
Mattel, Inc, leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, announced two new publishing partnerships with ABRAMS and IDW to launch a publishing program augmenting Mattel’s commitment to expanding the Monster High universe. The Mattel Monster High publishing program will launch with two novels and a comic book series by ABRAMS and IDW, respectively, and follows years of demand from the brand’s dedicated fan base. The program will feature new artwork and stories to bring the Monster High brand to audiences through new formats.