At Toy Fair New York, Mego, a name steeped in toy industry history, offered a first-time sneak peak of their groundbreaking creation – the 2XL Cobot (collaborative robot), that takes interactive family fun to unprecedented heights. The 2XL is being introduced by Mego2. The first creation of the partnership of Mego and D1srupt1ve Inc., Mego2 builds on the long tradition of Mego, with a special focus on game-changing NextGen Tech Smart Toys – incorporating D1srupt1ve’s M.A.G.I.C. technology at its core.

The American Animal Hospital Association (AAHA) is delighted to announce the winner of their Veterinary Technician of the Year award, a tribute to the remarkable contributions veterinary technicians make to the world of pet health. The honor goes to Susan Herbert, RVT, who serves with dedication and brilliance at Chestermere Veterinary Clinic in Chestermere, Alberta, Canada.   Herbert has been praised for her gentle handling skills and for applying her vast knowledge toward building the most peaceful environment possible for patients. Beyond top-tier pet care, she has emerged as a talented mentor and teacher.  

Streetwear from Tokyo is always on trend, and this year is no exception. Tokyo Fashion Week recently highlighted the urban style you find on the street. Far Out Toys is capitalizing on this trend by launching the Squadz Place Tokyo Trends doll line today at Target. Designed with attention to detail, the series one doll line includes a cool collection of six trendy small dolls, each with its own adorable tiny home. The dolls come in blind packaging, so it is always a surprise which unique doll you’ll get in the box. Each doll comes with a stylish global streetwear outfit, two surprise collectible fashion accessories, and a home decor accessory, and the best part is that the homes can be connected, allowing you to build your very own Squadz Place community of your own design.

IMC Toys, the leading company in toys and entertainment, announces an exciting shift in its content strategy. Kitoons, the umbrella brand that encompasses all of IMC Toys’ entertainment, is launching as a distributor of third-party content, transforming its platforms and channels, including YouTube, OTT, and social media, into powerful outlets for recently acquired high-quality educational series. The first distribution agreement has been made with Millimages, a prominent producer and distributor of children’s content, covering over 8 series for current and future Kitoons users. The first external series that Kitoons will feature is “Molang,” an exciting addition to its growing content library.

Step2, a category leader in toys and home products, including play kitchens, push cars, water tables, mailboxes, planters, and pool seating, announced that four Step2 products have been recognized in various Good Housekeeping awards. The Step2 Flip Seat was named as a winner for the Good Housekeeping 2023 Best Parenting Awards, the Step2 Space Capsule Swing and the Step2 Scout & Slide Climber were both named as winners in Good Housekeeping’s 2023 Best Toy Awards and the Step2 Lakewood Package Delivery Box was named as a winner in Good Housekeeping’s 2023 Best Renovation Awards.