American toy manufacturer Kids Preferred is collaborating with Sesame Workshop, the global impact nonprofit organization behind Sesame Street, on a new line of infant toys for families.  After wrapping up a successful exhibit at NY Toy Fair 2023 last week, Larry Presser, President & Chief Revenue Officer, announced this week the toy and gift manufacturer will create five Sesame Street licensed product lines: Infant Plush, Infant Developmental Toys, Soft Books, Jack in the Boxes and Wooden Toys. 

 Gamefam, the leading metaverse game developer and strategist, and Spin Master,  a leading global children’s entertainment company,  and Monster Jam has unveiled their second in-game integration within Gamefam’s ever-popular Car Dealership Tycoon. Back by popular demand, this new in-game integration follows up last year’s Car Dealership Tycoon Monster Jam experience which resulted in 124MM total global engagements and 6.6MM monster trucks unlocked. 

Hasbro, Inc, a leading toy and game company, announces that it has renewed its long-standing partnership with TOMY Company, T-Licensing Inc and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, these much-anticipated Generation 4 products will expand the global launch in Fall 2024, coinciding with the brand’s 25th anniversary.

Drumroll please! Prepare to be enchanted, as Tutu Du Monde launches its first-ever collaboration with DreamWorks Animation’s blockbuster musical franchise: Trolls. The Tutu Du Monde X Trolls Band Together collection transports fans to a vibrant world of pure happiness and heartwarming hilarity. This collaboration is a match made in dreamland, where the magic of fashion meets the musical stylings of the Trolls universe, capturing the essence of the Trolls’ glimmeringly effervescent spirit, and infusing it with Tutu Du Monde’s trademark edgy style.