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The Wiggles Enter Into an Agreement with Future Today’s HappyKids to Add Classic Content to the Platform

The Wiggles, the longest running and most beloved children’s entertainment group and HappyKids, Future Today’s free ad-supported streaming service, have entered into an agreement to add more than 80 hours of classic Wiggles content to the HappyKids Channel. In addition, Future Today will be creating and distributing a Wiggles-branded App featuring both the classic content and two seasons of new content from their latest series “Ready, Steady, Wiggle” (Seasons 4 & 5, 26×11 each). The announcement was made jointly by Luke Field, General Manager of The Wiggles, and David DiLorenzo, SVP Kids & Family of Future Today.

Playview Brands Launches NERF BUNKR BattleZones for Holiday 2023

The holidays may not always be full of family cheer, but Playview Brands has one surefire way to turn any family feud into a super-charged showdown with NERF BUNKR BattleZones! With a complete line of inflatable high-impact graphic cubes, forts, obstacles, and storage sets that transform any area, indoor or outdoor, into an instant adrenaline-filled arena, NERF BUNKR BattleZones is more than a game — it’s a new holiday tradition! NERF BUNKR BattleZones aims to elevate NERF play through strategy and endless customization.

Cry Babies Reveals First NA Collaboration with Disney Featuring Favorite Disney Characters

IMC Toys, the company known globally for its Cry Babies line of nurturing dolls that’s been a top seller since 2018, is set to bring some of the most beloved children’s cartoon characters to life with an all-new collaboration. Coming in Spring of 2024, for the first time, top drivers in the baby dolls category will be given a magical makeover as the dolls will be dressed up in all new outfits as Disney inspired characters. Cry Babies Tiny Cuddles will feature Disney’s Mickey Mouse, Minnie Mouse, Stitch, Daisy Duck and Winnie the Pooh pajamas.

Sugarfina Makes Childhood Dreams Come True with Candy Land Collaboration

Luxury candy brand, Sugarfina, has collaborated with Hasbro, a leading toy and game company, to make a sweet new version of the iconic Candy Land board game. Complete with gourmet candies from the fancy candy maker, the Candy Land x Sugarfina Candy Board Game is a keepsake collector’s item you’ll enjoy long after the candy is gone. The exclusive release features the Candy Land x Sugarfina Candy Board Game, a limited-edition game board filled with playing cards, game pieces, and of course, candy!

Events News

People of Play Announce Winners of the 2023 Toy & Game International Excellence (TAGIE) Awards

Almost 350 attendees from 20 countries gathered to honor the winners of People of Play (POP)’s 2023 Toy & Game International Excellence (TAGIE) Awards . Sponsors included Disney, Oxford Games, Mattel, The Michael Kohner Corporation, Hasbro, Longshore, Spin Master, ASTRA, Nextoy, Super Impulse, Backdrop.com, Baby Paper, Jazwares, Peggy Brown Creative and Barry & Jason Entertainment. Jill Barad, former CEO and Chairman of Mattel, and Rouben Terzian, Co-Founder of BMT Big Monster Toy were honored for Lifetime Achievement Award – presented by Jeffrey Breslow, co-founder BMT.

Etta Loves x Keith Haring Launches New Sensory Collection for Babies and Toddlers

The Etta Loves x Keith Haring Bath Toy Collection merges the joyful, energetic art of Keith Haring with Etta Loves’ expertise in creating products that engage and delight babies and toddlers. The three bath toys in the collection are meticulously crafted to be safe, soft, and visually stimulating, ensuring that every bath time becomes an educational and sensory experience for children. The bath toys focus on Haring’s iconic Baby, Dog and Heart artworks and come in a beautiful, co-branded box. Babies’ will love the look and feel of the natural rubber, and they’re as good for chewing as they are for water play. They can also be used for teething purposes as they are 100% natural rubber and hole free.

Wild Child Animation Appoints Joyce Miller as Consultant Advisor

Leading independent animation studio Wild Child Animation is further expanding its business and slate of IP, appointing production executive and animation producer Joyce Miller as Consultant Advisor. Joyce is working alongside Wild Child’s Co-founders Sueann Rochester and Ken Anderson and the executive team on business development (primarily US/North American focused) as well as using her experience as a producer and senior production executive to refine Wild Child’s production process. She will also be working with Wild Child’s Head of Development Martha MacDiarmid, on the development slate, forging relationships with co-production partners and broadcasters internationally.

FAO Schwarz Dazzles and Delights with Exclusive In-Store Experiences for Holiday Shoppers

FAO Schwarz, New York City’s most iconic toy store, unveils their dazzling holiday happenings, inspiring families and kids of all ages to embrace the wonder and awe of the holiday season. Surrounded by the festive Rockefeller Center, FAO Schwarz plays host to the ultimate holiday shopping destination, where shopping is actually full of fun and play! Unwrapping the magic of the holiday season, FAO Schwarz is packed with one-of-a-kind customer experiences, making a visit to the Rockefeller Center flagship store a must-do holiday tradition.

News You're Hired

StickTogether Names Bill Benda as Its New Consumer National Sales Manager

StickTogether Products has named toy industry veteran Bill Benda as its new consumer national sales manager. In this role, Benda will help grow the footprint of the company’s recently-launched Puzzle Face in brick-and-mortar and online stores nationwide. The one-of-kind Puzzle Face innovation allows young and old alike to create an unlimited number of different faces – their face, a friend’s face, a famous face from history – all with one 300-piece puzzle that can be assembled and reassembled again and again. “Puzzle Face is truly a remarkable – and magical – innovation that makes an ideal gift for any home, classroom, or office,” said Sylvia Stein, president of StickTogether Products. “As we work to bring Puzzle Face to more stores and consumers nationwide, we know that Bill’s leadership and experience in the industry will be invaluable. We are thrilled to have him join our team.”

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