NERF Action Xperience, an action-packed entertainment attraction, has officially opened its doors at Trafford Palazzo – making Manchester the location for its first-ever European launch. Following a soft opening period when trailblazing enthusiasts could try out the new adrenaline-fuelled entertainment venue, the site has now fully opened seven days a week.
All we want for Christmas is the Mariah Carey Barbie Doll! Just in time for the holiday icon’s annual defrosting – and ahead of her upcoming holiday tour, Barbie is celebrating this season with the new Mariah Carey doll made in her likeness. Mariah Carey is hailed as one of the best solo artists of all time, known for the chart-topping Christmas anthem, and her most successful song to date, “All I Want for Christmas is You.” The hit song reached 1 billion streams on Spotify alone last year.
Fanhome, the leader in subscription-based collections and models, has announced a collaboration with MGM, the intellectual property rights owner of the RoboCop franchise, to bring the film’s legendary cyborg law enforcement officer home to fans with the RoboCop build-up subscription. Incredibly detailed and fully articulated, this impressive film-accurate reproduction of the cyborg police officer is now available in a never-before-seen model that no RoboCop and action film fan will want to miss.
That distinctive, echoing roar is being heard at retail! It’s a forewarning of Godzilla’s arrival. University Games is set to make a footprint in stores with the thunderous introduction of its all-new Godzilla 3D translucent color puzzle. In its licensing agreement with Toho Co., Ltd, University Games created its 7” Godzilla puzzle as its most intricately sophisticated crystal puzzle in its already successful line of traditional and licensed 3D Crystal Puzzle lines. “It makes sense to have a beast of a puzzle for Godzilla, one of the world’s most famous monsters,” Craig Hendrickson, SVP Product Development at University Games, said. “Pop culture fans are sure to enjoy building a replica of the captivating character icon.”
Los Angeles-based fashion brand Teddy Fresh announced its new collaboration with renowned card game Magic: the Gathering, under license by Wizards of the Coast, a division of Hasbro. As two brands known for celebrating their communities in their industries, the collection displays beloved artwork from the enthralling world of Magic. The highly anticipated Teddy Fresh x Magic: the Gathering collection will debut with an exclusive in-person release at Complex Con on November 18th & 19th, with an online release on November 20th.
WildBrain, a global leader in kids’ and family entertainment, is serving up new festive experiences for fans of its beloved Strawberry Shortcake brand through new collaborations with the popular US donut franchise chain, Duck Donuts, and an immersive experience at The Candy Cottage of Christmas Magic at the Rockefeller Center. The seasonal activations follow the launch of WildBrain’s new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday, which tells the story of Strawberry Shortcake and friends preparing for the “Winterswirl” holiday celebration.
Squishmallows by Jazwares and the Monster High Skullector Line by Mattel have received top honors, taking home the 2023 Toy of the Year (TOTY) Awards’ coveted overall “Toy of the Year” award and “People’s Choice” honor, respectively. A representation of the most creative, imaginative, and fun products perfect for gifting this holiday season, The Toy Foundation (TTF) previously announced the product category winners at the 2023 TOTY Awards celebration in September.
Moose Toys, an innovative leader in the toy industry, boasts two number one hits for the month of October, according to Circana; both distinctions are for the toymaker’s original innovations. Buzzed about sales sensation Cookeez Makery was the #1 top growing new brand for the month, within the total market, and Beast Lab in its first full month of sales on shelves captured #1 Action Figure Playset & Accessories, plus earned the #5 top growing new brand spot, within the total market. “Moose innovations and signature ‘WOW’ is behind the near overnight successes of Cookeez Makery and Beast Lab. Achievements like this serve as another proof point that Moose is making great strides in reaching our Big Hairy Audacious Goal of being known as the world’s most innovative toy company,” said Ronnie Frankowski, global president, Moose Toys. “The incredible popularity of these two new brands puts a bold underscore on Moose’s strategy to disrupt the toy aisle across multiple categories. Our original IP brands have been steadily gaining momentum in action figures and our ‘surprise inside’ multi-layered playsets, like Cookeez Makery, have been a tremendous success for us.”
Spin Master Corporation (TSX:TOY), a leading global children’s entertainment company, and popular children’s educators and entertainers Rachel Griffin-Accurso and Aron Accurso, creators of the Ms Rachel YouTube channel for babies and toddlers, are teaming up to create a collection of developmental and early childhood learning toys. The deal, brokered by CAA Brand Management, a division of leading entertainment and sports agency Creative Artists Agency (CAA), establishes Spin Master as Ms Rachel’s global master toy licensee, delivering hands-on play to Ms Rachel’s avid fanbase of 50 million unique monthly viewers, and counting, with the first items launching Fall 2024.