BIG Games, the creator of the hit game franchise, Pet Simulator, has launched Pet Simulator 99 as of December 2023. Aligning with the game launch, new toys from PhatMojo are now on shelves at major retailers. Pet Simulator 99 will unlock even more fan engagement with frequent content updates, including new pets and maps. The all-new series of products by PhatMojo will include collectibles, plush, playsets, and collector bundles. All toys include downloadable content codes (DLC) to enhance the in-game experience. Pets or other in-game items already received in Pet Simulator X from previously redeemed DLC codes can also be transferred to the new version of the game.

Jazwares, the maker of the popular Squishmallows brand, is collaborating with global fashion brand H&M to launch a vibrant apparel and accessories collection inspired by the plush sensation. Available online on December 7 and in stores globally on December 21, this is the first collaboration between H&M and pop culture phenomenon Squishmallows, as Jazwares continues to build on the #1 plush property’s status as a preeminent global lifestyle brand. Inspired by the incredible signature plush softness along with several iconic Squishmallows, the 42-piece collection for kids and tweens features an expansive line list of apparel and accessories, including slippers, pajamas, t-shirts, dresses, earmuffs, hoodies, and more. Each fashion-forward item incorporates the unique personalities of the lovable, huggable Squishmallows making the collection just as cuddle-craving as the toys themselves. Special to the H&M collection is ‘Rodry’, a yellow bearded dragon Squishmallows plush sporting a new look.

Relatable, a modern entertainment and consumer product company best known for the hit card game What Do You Meme?, has expanded its Squishmallows licensed product offerings with the release of the first-ever Cam the Calico Cat Squishmallows Heating Pad. This heating pad is perfect for cuddles, warm comfort and soothing pains, and is a great gift for friends and family. “Our Squishmallows Take 4 game has been positively received, as have our Happy Helpers Menstruation Crustacean heating pads, so it was only right to bring the warm comfort our wellness category offers to Squishmallows fans of all ages,” said Tom Emelo, Chief Strategy Officer at Relatable. “We are thrilled Jazwares has trusted us to expand the different ways to enjoy Squishmallows, as Relatable is the first company to launch a Squishmallows Heating Pad.