Littlest Pet Shop (LPS), one of the most well-known collectible toy brands in history, has relaunched globally, with product hitting shelves this month. In anticipation of its retail debut, Littlest Pet Shop is already enchanting fans with over 2 million unique visits of the brand’s new digital experience on the global immersive platform for communication and connection, Roblox. A collaborative project between Master Toy licensee, Basic Fun!, a top global marketer of toys, Hasbro, Inc, a leading toy and game company, and Suit Up Games, a recognized Roblox development studio, the experience is designed to bring the brand’s engaging world of lovable pets to life in the digital realm for today’s kids and kidults alike.

The Pigeon Forge Planning Commission approved the updated façade signage for the development of two renowned family-friendly attractions, Crayola Experience and NERF Action Xperience, set to open at 2046 Parkway in the fall of 2024. These eagerly anticipated additions promise an unforgettable experience for visitors of all ages, further solidifying Pigeon Forge as a premier destination for entertainment and family fun.

PMI Kids’ World, the family-owned toy company with a rich history dating back to its origins in 1995, is making its 2024 debut with a bold transformation and is proud to announce its new era with a new logo, website, and strategic partnerships, bringing beloved games and entertainment licenses to life with brand-new toy lines and more to come in 2024! Kickstarting the new year with a refreshed brand identity, PMI is proud to unveil its new logo design and revamped website this week to bring customers and partners a renewed platform to learn about the newest products coming down the pipeline from their favorite gaming and entertainment licenses.

After 75 years, The First Years is still listening and evolving its products to meet the daily challenges of today’s families. What started with a diaper pin 75 years ago, quickly developed into a baby brand that parents and caregivers could trust. Developing innovative and useful products that would help parents outsmart the obstacles they’d face at home with their baby, the brand made it a point to listen to doctors, childcare experts, and parents from the beginning.