The Playmobil success story began on February 2nd, 1974 at the Nuremberg Toy Fair with a knight, a native American and a construction worker. In the meantime, the cult brand has become an integral part of the lives of many children and adults. Just like 50 years ago, the Playmobil figures are still seven and a half centimeters tall and world-famous for their smiles. Over five decades, the variety of figures has grown steadily and new play worlds have been added regularly.

Mattel, Inc and Netflix announced that Hot Wheels Let’s Race, Mattel Television Studios’ all-new animated children’s series, will debut on Netflix globally on March 4. Released alongside series key art, the official trailer for Hot Wheels Let’s Race features the show’s theme song performed by Patrick Stump, award-winning musician, singer-songwriter, and lead vocalist for Fall Out Boy. Stump composed, recorded, and produced the theme song for Hot Wheels Let’s Race in addition to leading the composition of the score, underscore, and music cues for all episodes.

At the beginning of 2024, Playmobil converted the production of all items in its toddler portfolio from traditional, fossil-based to plant-based materials. The toddler line is also receiving a new name and a new look. Playmobil 1.2.3 is now Playmobil Junior. The playsets under the new brand are made with plastics originating from raw materials that are at least 90% plant-based. The new plant-based plastics can be traced back to materials left over from food or paper production according to the mass balance approach used in the circular economy and based on the ISCC 208 standard. For the packaging, at least 90% recycled cardboard and 100% recycled paper are used. The change to sustainable materials is also accompanied by a relaunch of the packaging design. The first play sets will be available in February 2024. The entire product range is planned to be converted by the middle of the year.

Following the release of the fan-favorite range of Die-Cast Poké Ball Replicas, The Pokémon Company International and The Wand Company will be expanding the offering to include Mini Poké Ball Replicas. The first of five versions, the Mini Poké Ball Replica, will launch beginning in February 2024. Fans will have the opportunity to further expand their collections with the Mini Great Ball, Mini Ultra Ball, Mini Cherish Ball, and Mini Premier Ball as they are released throughout 2024.

Playview Brands, a toy company with an umbrella of jigsaw collections, is celebrating this National Puzzle Day by showcasing their continuously expanding portfolio of beloved and enthusiast-approved brands: KI Puzzles and Enigma Art Puzzles. Playview Brands welcomes puzzle lovers to enhance their leisure time and empower their minds with distinctive puzzle collections, where each piece narrates a unique story. By prioritizing quality and innovation, Playview Brands has elevated its two signature puzzle lines to prominence in the puzzle community, even on social media, successfully passing quality check trends such as the pickup challenge on platforms like TikTok.