Elenco, a premier provider of STEM toys at the intersection of electronics, education, and recreation has plugged into a new era of innovation by partnering with ChizSix Marketing & Media as their Agency of Record for social media. This partnership between ChizSix Marketing & Media and Elenco is set to electrify the digital space with the ingenious Snap Circuits, an award-winning STEAM toy lineup that sparks the curiosity of budding engineers, scientists, and innovators. Elenoc’s Snap Circuits brand has been the preferred STEAM toy since 1972, making it a staple in the toy industry for over two decades. Endorsed by K-12 educators worldwide, Snap Circuits is not only a favorite in schools, libraries, after-school, and homeschool programs but also cherished as a versatile at-home STEAM toy, with many current leaders in science and technology crediting their foundational engineering knowledge to childhood experiences with the brand.

Atari, one of the world’s most iconic consumer brands and interactive entertainment producers, has announced the company has enlisted executive producers Jay Blumenfield and Tony Marsh to create a game show, tentatively titled The Great Atari Celebrity Showdown. “Atari has remained a widely recognized and loved brand in pop culture for over 50 years, so it is no surprise that many celebrities have a strong connection to the brand,” said Wade Rosen, Chairman and CEO of Atari. “I look forward to seeing them share their personal stories and compete in a fun, game-show setting.”

From spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost, The Toy Association has unveiled the top trends expected to drive consumer spending on toys, games, and youth entertainment products in 2024. The announcement was made during The Toy Association’s annual Toy Trends Briefing, a virtual press conference that gave retailers and media a first look at the latest developments in toys and play.

Hasbro, a leading toy and game company, announced its plans to celebrate the 40th anniversary of the beloved Transformers franchise. Transformers made its worldwide debut in 1984 with its revolutionary robot-to-vehicle action figures, bolstered by a comic book series and an action-packed animated series, The Transformers. The launch was a massive hit, and it introduced characters like Optimus Prime, Bumblebee, Megatron, Starscream, and others who became fan favorites and the ultimate heroes and villains of Cybertron. Today, hundreds of robots continue to join the franchise and illustrate the brand’s core ability to change and adapt to new environments while offering a variety of ways to play for a new generation of fans.