The new PUMA x Trolls designs transform classic kids’ gear with a sprinkling of signature Trolls flair. Created in collaboration with the beloved DreamWorks Animation’s Trolls films, the new collection is a celebration of joy, community and music. Featuring vibrant colors, playful graphics, and enchanting details like pops of color inspired by the iconic Trolls hair, the collection is all about the happy Trolls characters who love to sing, dance and hug all day. Featuring styles for boys and girls, the playful and colorful apparel incorporates soundwaves and musical motifs from the Trolls films. Active silhouettes like the matching track jacket and track pants are complemented by classic silhouettes like graphic t-shirts and crewneck sweaters.

Kartoon Studios, Inc (NYSE American: TOON) evergreen brand “Llama Llama” partners with Penguin Young Readers and KOHL’s to launch new back-to-back nationwide retail promotions featuring book and plush products from the bestselling “Llama Llama” franchise, as part of the popular Kohl’s Cares program. Additionally, Kartoon Studios has added two new plush toy licensing partners to a growing roster, Spirit and YOTTOY, further building the brand’s U.S. merchandise program.

Late in 2023, MGA Entertainment (MGA) and Crayola proudly announced a multi-year licensing agreement for MGA Entertainment to produce and distribute Crayola-inspired dolls and licensed merchandise globally under its L.O.L. Surprise! Loves brand. The all-new L.O.L. Surprise! Loves Crayola line-up popped up in toy aisles this month with the cutest, color-filled, limited-edition tots and a giant crayon-shaped L.O.L. Surprise! Loves Crayola Color Me Studio, poised to become the season’s must-have collection.

Commemorating the 45th anniversary of the sweet and adorable Strawberry Shortcake, fandom-first retailer BoxLunch is launching a 25-piece collection inspired by the titular doll’s original vintage look on February 12. Available online and in BoxLunch stores, the collection is the perfect, multi-generational purchase for those who grew up with Strawberry Shortcake or are fans of 80s/90s brands. The product assortment, which includes apparel, home, novelty, auto, sleep, accessories, pins, bags, and jewelry, pays homage to the iconic character that has been bringing joy to audiences since its introduction in 1979.