Moonbug Entertainment, alongside IMC Toys’ dedicated team, will actively engage in the management of key YouTube channels featuring popular series “Cry Babies Magic Tears,” “BFF by Cry Babies,” and “VIP Pets.” This collaboration goes beyond traditional roles, as Moonbug Entertainment will leverage its expertise in digital content management and provide valuable insights to IMC’s YouTube Team. The alliance will also leverage Moonbug’s expertise securing paid media on Moonbug’s and selected channels across YouTube for key IMC properties.

Heathside Trading Ltd has established an agreement with Millimages to become a licensee for Molang in the UK, Europe and USA. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for bRand-Ward Service. The Molang licensed line, which will launch Q3 2024 through selected retail partners will include a variety of toys, collectables and gifts. With over 7M followers across social media, Molang is an international TV, social media, licensing and merchandising phenomenon. It has had huge exposure and engagement worldwide, with 712m views on YouTube Kids and 18m on the adult YouTube channel. In 2023 alone, Molang gained 821k Tik Tok subscribers and 335k on Instagram.

Dr. Seuss Enterprises and Creative Minds Publications announced that they have teamed up with the NFL for the 8th annual Tackle Reading event. Tackle Reading events are assembly-style celebrations held during the week of Dr. Seuss’s Birthday, and are designed to inspire children at underserved schools to fall in love with reading. At each of the events a current or alumnus NFL player will read a beloved Dr. Seuss book at a school-wide assembly. As part of the event, students will have the opportunity to hear motivational messages directly from the NFL athletes. Every school will receive a diverse collection of Random House Children’s Books titles for their library, each student will receive their own Dr. Seuss book from Random House Children’s Books, and teachers will receive Cat in the Hat style hats donated by Fun.com. The event will also feature other fun elements such as NFL team mascots, cheerleaders, and more.

St. Patrick’s Day is around the corner and our favorite leprechaun is nowhere to be found! For the first time, Lucky has taken his mischievous tricks to the next level and used his charms’ powers to disappear from limited-edition boxes of the magically delicious cereal. In an effort to catch the popular leprechaun, Lucky Charms is releasing a line-up of trap-inspired fun to help cereal lovers bring Lucky back to his box. To encourage families to hone their trapping skills in advance of March 17, Lucky Charms and Hasbro have teamed up to launch “Lucky’s Leprechaun Trap.” Available exclusively at Shop.LuckyCharms.com, the new board game is a magical version of the family classic “Mouse Trap.”