In Celebration of Black Business Month, Purpose Toys Announces Expansion of its Naturalistas Fashion Doll Line

In Celebration of Black Business Month, DeeDee Wright-Ward, creator of the viral Naturalistas Natural Hair Fashion Doll Line and CEO of California-based Purpose Toys (U.S.A.’s largest Black-owned, African American-founded, Culture-driven toy company, and leader of Natural Hair products for kids) announces the international expansion of Naturalistas, and the first retail partnership under their ambitious international distribution plan with Walmart Canada. In 2022, Purpose Toys successfully launched Naturalistas, as the world’s first all-Black (Black-owned) Natural Hair fashion doll line sold at major retail. With the goal of celebrating children with naturally textured hair, Naturalistas have also become known for educating children about Natural Hair care, the culture of hair, as well as the nuances of common hair types found across the African diaspora.

New Miraculous Movie Volkswagen e-Beetle from Playmates Toys Launches Summer 2023

Miraculous Ladybug fashion dolls and a vehicle inspired by the highly anticipated animated feature Miraculous: Ladybug & Cat Noir, The Movie, will debut this summer from Playmates Toys and ZAG. The product rollout is timed to coincide with the film’s release on Netflix on July 28, 2023, and theatrically in France, Germany, China, Belgium, Switzerland, Poland and the Eastern Europe region, Russia, Greece, Turkey, and Israël.  Playmates Toys and ZAG continue their mission to deliver quality and engaging Miraculous toys and dolls. The line includes the Ladybug and Cat Noir fashion dolls; a limited-edition Marinette Grand Ball collector doll; and Marinette’s brand-new Volkswagen e-Beetle, inspired by her electric concept car which will be making its first appearance in the movie, alongside other vehicles in the Volkswagen ID. family!

WHP Global and Duty Free Americas Partner to Open First Toys”R”Us Airport Store

WHP Global, the parent company of Toys”R”Us, announced a new partnership with leading travel retailer Duty Free Americas to open the first-ever Toys”R”Us airport store at Dallas Fort Worth International Airport (DFW), the world’s second busiest airport. The Toys”R”Us store will be located in Terminal A, and is slated to open in time for Holiday 2023. Rendering of Toys”R”Us Airport Store coming to Terminal A at Dallas Fort-Worth International Airport. “We are excited that WHP Global selected us to introduce a new retail concept to the travel industry,” said Jerome Falic, CEO of Duty Free Americas. “Toys”R”Us is a globally recognized brand beloved by millions of families, and we are confident that the store at DFW will become a must-visit destination for travelers.”

Erik Quam Joins Smart Toys and Games as Vice President of New Product and Business Development

Toy industry veteran, Erik Quam has joined Smart Toys and Games Inc, as the company’s VP of New Product and Business Development. Quam joins the US-based team and will also work closely with world headquarters based in Belgium. Quam is no stranger to the toy industry. His career spans more than twenty-five years, and he has played an instrumental role in the launch of several successful brands in the specialty toy arena. He is a well-known advocate for the inventor community and has worked closely with established inventors while also giving voice to young designers and inventors as a respected inventor relations executive.

Toys”R”Us Announces Geoffrey’s Tour Across America

Toys”R”Us, the world’s leading authority in toys and play, has announced Geoffrey’s Tour Across America, a first-of-its-kind free immersive experience for families coming in Summer 2023. Toys”R”Us is partnering with marketing agency Known to create and execute this new multi-city experience to bring the true joy of play to Toys”R”Us kids of all ages. The tour will kick off at the iconic Macy’s flagship store at Herald Square. In a series of multi-city events that feature play like you’ve never experienced before, Geoffrey’s Tour Across America will roll out weekend-long events offering larger than life interactive experiences, entertainment for all ages, fun food, brand activations, VIP experiences, giveaways and more from top toy and family-friendly brands.

Toys for Tots Reaches Tremendous Milestones in 75th Year

Toys for Tots, the U.S. Marine Corps’ premiere Community Action Program, distributed 24.4 million toys, books, and games to a record 9.9 million children in need in 2022. “We were astounded by the support provided by the American Public and our Corporate Sponsors. They helped us not only accomplish the mission, but greatly exceed ALL expectations,” said Lieutenant General Laster, President & CEO of the Marine Toys for Tots Foundation. He continued, “these unprecedented numbers were an incredible milestone to celebrate the Program’s 75th year of supporting underprivileged children in 833 communities across the Nation.”

Moose Toys Announces Two New Plush Innovation Sensations to Continue Impressive Streak: Cookeez Makery and Little Live Pets’ My Puppy’s Home

Moose Toys, a leading innovator in the toy industry, continues to dominate the Special Feature Plush category with two new announcements: Cookeez Makery and Little Live Pets’ My Puppy’s Home. According to NPD, Moose kept its hold on the top four spots in the category throughout the holiday season with Magic Mixies Magical Crystal Ball, Little Live Pets Mama Surprise, last year’s mega hit Magic Mixies Magic Cauldron, and Dance and Play Bluey, respectively. Enter 2023, and the toymaker is making clear its intention to retain category leadership, announcing two new innovation sensations: Cookeez Makery and Little Live Pets’ My Puppy’s Home, each boasting first-of-its-kind features.

ZAG Launches Inaugural ‘Miraculous’ Toys at Spielwarenmesse-Nuremberg Toy Fair 2023

Award-winning global animation studio ZAG announces the launch of its first toy line from the new ZAG Play Toy division that will be unveiled at the Spielwarenmesse-Nuremberg Toy Fair. The first toys, across ten categories, all feature the company’s flagship brand, Miraculous – Tales of Ladybug and Cat Noir, to be followed with products for the fun-filled action-adventure series Ghostforce, and the animated feature Melody, starring singer, songwriter, and actress Katy Perry. The announcement was made by Jeremy ZAG, Founder and CEO, ZAG.