The Toy Association is reminding companies that Friday, April 8 2022 is their last chance to apply for the Best of Spring & Summer 2022 Influencer Choice List, presented by Clamour.
MGA Entertainment, in collaboration with leading professional Roblox developer, Gamefam, and award-winning digital media company, WildBrain Spark, launched phase two of its six week campaign in the popular “Twilight Daycare” game in Roblox with a L.O.L. Surprise! crossover. The campaign first kicked off in March and garnered over 85 million global engagements in the first 10 days. Fans were tasked with completing interactive challenges presented by the newest L.O.L. Surprise! dolls that hit shelves this month.
Superights is proud to announce it will sell international rights of the animated series Go! Go! Cory Carson – a new, Emmy Award-winning addition to the Superights animation catalog to VTech. This agreement marks the first deal between the French company and the world leader in electronic learning products for children ,VTech, and confirms Superights’ standing at the forefront of the international stage.
WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, is continuing to strengthen its global footprint with expansion across the Asia Pacific (APAC) region and the launch of new dedicated offices in Singapore, Taipei and Seoul. Additionally, the licensing team who are part of WildBrain’s existing Shanghai operations will be expanded and renamed WildBrain CPLG China. The new and existing operations will service the entire APAC region across approximately a dozen countries.
Crazy Aaron’s, the creators of innovative products that inspire curiosity, has launched a limited-edition Play it Forward Thinking Putty in partnership with The Toy Foundation (TTF) where all proceeds will directly support the millions of children and families impacted by the humanitarian crisis in Ukraine. Available in TTF’s signature orange with playful purple sparkles, it will be sold exclusively on CrazyAarons.com through April 22, 2022.
Mattel, Incorporated (NASDAQ: MAT) has promoted Steve Totzke to President and Chief Commercial Officer of the Company. The news was announced by Mattel Chairman and Chief Executive Officer Ynon Kreiz, to whom Totzke reports.
APC Kids, the children’s entertainment division of leading co-production and distribution group APC Studios, has secured a raft of key international deals for live action family series Go Green with the Grimwades and brand-new 2D animated series Zoe & Milo. These deals mark the first global sales for both series, with APC Kids debuting Zoe & Milo at MIPTV this week.
Spin Master Corporation (TSX:TOY) a leading global children’s entertainment company, issued its third annual Corporate Social Responsibility report (2021 CSR Report), articulating the environmental, social and governance goals and performance of Spin Master for 2021.
