Following last year’s launch of the Flagship Transformers Optimus Prime Auto-Converting Programmable Advanced Robot, Robosen Robotics (Shenzhen) Company Ltd, a leading innovator in the field of robotics, in collaboration with Hasbro, announced the Transformers Optimus Prime Auto-Converting Trailer with Roller – Collector’s Edition for the Flagship Optimus Prime, the most advanced and programmable Transformers robot ever created. This new companion piece is modeled after the original G1 design, and measures an impressive 3 feet in length. The Trailer and autonomous Roller expands the users’ arsenal to defend against the Decepticons and create the ultimate, auto-converting, Optimus Prime experience ever to launch.

BBC Studios has sealed a worldwide partnership with Hasbro for co-branded classic games and Play-Doh inspired by Ludo Studio’s Emmy Award-winning animated sensation Bluey, which airs on Disney Junior, Disney Channel and Disney+.

FIBA, the International Basketball Federation, has appointed IMG, a global leader in sports, events, media and fashion, as global master licensee of the FIBA Basketball World Cup 2023, taking place 25 August – 10 September 2023 in Japan, Indonesia and the Philippines. This is the first time in the history of the competition that multiple countries will host the global tournament, which will feature 32 national teams.

Paramount Global and RECUR have announced that Star Trek will be the first NFT digital collection to drop from their multi-year partnership to bring Paramount’s beloved entertainment brands and characters to the metaverse. Fans will be able to access Star Trek digital collectibles starting April 9th through Paramount.xyz, the online portal to access Paramount’s iconic IP and cherished franchises in the form of NFTs.