Greentop Gifts and Signables are the first two companies to participate in the NFL Players Association’s (NFLPA) Driven program, which accelerates diverse-led, early-stage consumer product businesses through a robust two-year group licensing and marketing curriculum. Driven is designed to facilitate opportunity and growth for diverse business entrepreneurs (or “Playmakers,” as the NFLPA recognizes them) by creating access to conversations, education, mentorship, and resources that would level the playing field and position them for long-term success.

KidKraft is excited to announce their latest sustainability effort with the launch of the Lil’ Green World collection exclusively at Walmart.com. Available for pre-order now, Lil’ Green World is a magical collection of nature-loving, eco-friendly playsets and characters made from 100% recycled and recyclable products. This is KidKraft’s first fully recyclable product segment and it will include four sets featuring helpful forest friends, magical fairies and sidekick sprites that encourage a universe of sharing, caring, and responsibility for the environment and others.

Latchkits, PlayMonster’s popular DIY crafting brand, releases Latchkits Yarnimals, craft kits which teach kids how to make their own adorable 3D plush. Kids can proudly create their own Latchkits Koala, Panda, or Penguin, and discover hours of cuddly fun when they’re done creating.

University Games and Forbidden Games have announced the acquisition of Raccoon Tycoon, Mosaic, and the rest of the intellectual property of Forbidden Games, the brainchild of Glenn Drover, game designer and president of Forbidden Games. “I am extremely excited that our games will join the impressive product line at University Games, where they will benefit from University’s broad market penetration and channel expertise,” stated Glenn, who will be joining the team at University Games as VP of the Strategy Games Division. He continued by adding, “And I anticipate being able to add a ton of value for University Games in a booming category that weaves perfectly into their existing strengths.”