It’s been 40 years since the gentle E.T. the Extra Terrestrial first became stranded on Earth, and to celebrate, Funko Games is bringing this classic tale to the tabletop just in time for summer and is available now.
Surge Licensing, an entertainment IP development company that grows brands into multi-platformed entertainment and product licensing programs, has signed an agreement with live-tour company Cut & Mustard to bring YouTube sensation Spy Ninjas to over 30 cities across the U.S. The announcement was made by Elan Freedman, EVP Surge Licensing, Spy Ninja’s global licensing agent.
Razor, the foremost trailblazer and innovator in the scooter industry, has launched their first ever brand campaign: Razor…Ride with Us. The new branding, which was architected in partnership with brand agency space.camp, will be seen for the first time by fans through a multifaceted campaign featuring a brand anthem spot, social and in-person activations, a new logo, and various promotions. The new tagline and branding was inspired by the phenomenon Razor witnessed during the height of the Pandemic. Their ride-ons for both kids and adults were flying off shelves, with friends, families, and the wider community using their scooters, dirt bikes, crazy carts and other lines as a way to have fun riding outside together.
The new Alfred Hitchock’s Rear Window Game from Funko Games encourages players to embrace their inner gumshoe or master manipulator and ponder: was that blood you saw or simply strawberry jam? Do you have what it takes to discern the mundane from the menacing?
Relive the iconic moments of Allison, Klaus, and No. 5 with the Umbrella Academy x YARMS Studio Collection from Mighty Jaxx. This limited-edition collection featuring siblings from this super dysfunctional family will be available for pre-sale beginning July 2, 2022, at 9 am ET, on MightyJaxx.com.
The newest Dragons at Douglas Company are sure to inspire the imagination and warm the hearts of all soon-to-be Dragon trainers. Douglas’ mystical dragons are what legends are made of. The New Hampshire-based plush toy maker and lifestyle gift creator brings four new dragons into the fold.
WowWee has entered the fashion doll category with its ground-breaking new toy line: My Avastars. Inspired by kids’ use of avatars to explore, create and express themselves in the metaverse, WowWee partnered with Gamefam, a top publisher on Roblox, in the creation of My Avastars for a doll that enables seamless interactive play in the physical and digital worlds.
After winning the 2022 SXSW PITCH competition in Austin this spring, Action Face, the technological leader of 3D printed action figures, has just signed a deal with the NBALAB to bring together 3D scanning and printing with all 30 NBA teams.
Women in Toys, Licensing & Entertainment (WiT) has announced that registration is open for its annual WiT Empowerment Day event, to be held on Monday, September 19, 2022 at Dallas Market Center, in partnership with The Toy Association’s Preview & Holiday Market.