Nintendo of America has named Devon Pritchard Executive Vice President of Sales, Marketing and Communications, following her tenure as the acting executive in that role since November 2021. A member of the Nintendo of America team for 16 years, Pritchard previously served as Executive Vice President of Business Affairs and Publisher Relations. While serving recently as the acting head of Sales, Marketing and Communications, Pritchard has overseen major Nintendo Switch game launches like Pokémon Legends: Arceus, Kirby and the Forgotten Land and Nintendo Switch Sports. Moving forward, Pritchard will oversee strategy and execution across the U.S. and Canada.

Carlos Biern joins the DeAPlaneta Entertainment team as Content and Distribution Director of the Kids & Family division. Reporting directly to Diego Ibañez, Chief Brand Officer, Carlos Biern will accelerate the company’s trajectory, enlarge the DeAPlaneta Kids & Family portfolio of quality animated series with original productions, coproductions and acquisitions and position the brand on TV channels and OTT platforms globally.

Spin Master, a global leader in children’s entertainment has announced the appointment of former Electronic Arts executive Marc De Vellis as Senior Vice President, Digital Operations & Strategy for the company’s growing Digital Games creative center. Anchored by Toca Boca and Sago Mini brands, Spin Master Digital Games develops and offers open-ended, creative game and educational play in digital environments.