Lionsgate, the studio behind some of the world’s most iconic movie and television franchises, has announced it has appointed licensing leader IMG as its new and exclusive global agency for consumer products. In a multi-year agreement, IMG will work with Lionsgate to develop and expand strategic, multi-category consumer product programs for its blockbuster feature film franchises, including upcoming iterations of John Wick, The Hunger Games, Dirty Dancing, Expendables, and more. They will also focus on Lionsgate’s rich catalogue of television properties including Mad Men, Power, Orange is the New Black and Weeds. Lionsgate partners with Millennium Media on The Expendables franchise and Twisted Pictures on the Saw franchise.

Lisa Marks Associates (LMA), a premier licensing agency, is pleased to announce an unprecedented collaboration between the beloved MoonPie brand and Finaflex, a leader in the functional food space. The two brands are teaming up to introduce Power Pie, a new protein snack inspired by the iconic MoonPie. Power Pie is a milk chocolate-covered, non-GMO, super-stacked protein snack built with all-natural ingredients that sandwich two soft & chewy cookies together with a creamy marshmallow filling, delivering 14 grams of Finaflex protein in every deliciously powerful pie! Both chocolate and vanilla varieties will be available initially, with more flavors to come.

Jazwares, a leading global toy company, has announced that two of the toy industry’s top powerhouse brands are teaming up, Squishmallows and Pokémon! Exclusively revealed at San Diego Comic-Con, the new Squishmallows x Pokémon collection is a collaboration with The Pokémon Company International, combining the loveable personalities of Squishmallows with the most iconic Pokémon in the franchise.