2022 has been an exciting year for Elenco, with a big end-of-year planned. This year, Elenco has been celebrating 50 years in business as the pioneers and leaders of STEM learning, while Snap Circuits celebrates 20 years of teaching and encouraging kids through play. To further confirm and recognize the milestone year, Snap Circuits was nominated in 4 TOTY 2022 categories – the most for any boutique toy company! 

Micro Games of America, a division of MGA Entertainment (MGA), has announced the launch of its Kickstarter campaign to bring its new AR-enhanced tabletop game Haunt Your House, the first title in its new, proprietary App-Vanced Game series, to market. Combining the best of tabletop and AR gaming in an immersive and social experience for families and gaming enthusiasts alike, the beta version of the game was previewed at Gen Con in August, receiving great interest, response, and feedback. Backers of Haunt Your House through the Kickstarter Campaign will support further development and enhancement of the game before an expected broad launch in late summer 2023, and will be eligible for special, exclusive offers, like an advanced set of the deluxe edition or advanced multiple sets of the standard edition.

Kids2, a global company that designs holistic solutions to help early-stage parents and families, announced the launch of Baby Einstein Connectables, an innovative STEAM inspired line of multi-sensory, magnetic activity blocks that ignite baby’s curiosity. This latest Baby Einstein line is connectable, collectable and offers infinite possibilities for creative play and learning.

What is your biggest parenting challenge? Is it getting kids to brush their teeth? Getting them to sleep? Learn their ABCs? Whatever it is, Smart Teddy, the interactive talking teddy bear, wants to know. In advance of National Teddy Bear Day, September 9th, Smart Teddy is calling on moms to share their biggest parenting challenge in the Smart Teddy Mom Challenge for a chance to win a $500 spa gift card and a connected plush toy Smart Teddy, while nine runner ups will win their own Smart Teddy.