Jazwares, one of the world’s leading toy companies, and Paramount Global, a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide, has announced that they have inked multi-contract deals to release a robust slate of top-of-the-line toys, costumes, and accessories based on some of the entertainment giant’s most iconic properties. As part of the new agreement, Jazwares will hold global master rights to produce figures, toy vehicles, dolls, plush, and playsets for Nickelodeon’s Avatar: The Last Airbender franchise. In a multi-contract collaboration, Jazwares will also possess North American rights for costumes and accessories for Nickelodeon’s Avatar: The Last Airbender franchise and hit Paramount entertainment properties, including Dora, SpongeBob SquarePants, Star Trek and Yellowstone. The Paramount and Jazwares portfolio has an expected retail set in 2025.

Corus Entertainment’s Nelvana, a world-leading international producer, distributor, and licensor of children’s animated and live action content, announced today its new licensing agreement with MGA Entertainment, one of the fastest growing and largest privately held toy and entertainment companies in the world. As its licensing agent in Canada, Nelvana will handle all consumer products licensing, marketing, and retail support in Canada, outside of toys, for MGA’s household name brands such as the award-winning L.O.L. Surprise, Bratz, Rainbow High, Little Tikes, and the highly popular, global sensation MGA’s Miniverse.