Following a successful partnership surrounding the Assassin’s Creed Valhalla brand universe earlier this year, Ubisoft and global technology company, Fabacus, are again joining forces in celebration of the Assassin’s Creed 15th anniversary, in a deal brokered by IMG. As part of a six-month celebration of activity of one of the most beloved game series of the last decade, Fabacus and Ubisoft will be working with a number of licensee partners, worldwide, including Difuzed and Pure Arts whereby their licensed products will unlock a host of digital rewards and experiences for consumers, surrounding the brand’s 15-year anniversary.

BBC Studios, distributor and licensor for the international preschool hit Bluey, is again adding to its growing list of licensing partners with inventive new products to meet strong consumer demand for more ways for kids to fully immerse themselves in the world of Bluey. The announcement comes in the lead up to the new Bluey giant character balloon debuting at the 2022 Macy’s Thanksgiving Day Parade.

Award-winning global independent animation studio ZAG has prevented counterfeit Miraculous products valued at $113 million+ from entering the global marketplace in the twelve months since establishing a zero-tolerance anti-piracy department. The announcement was made by Jeremy Zag, Founder and CEO, ZAG.

Make-A-Fort has announced a partnership with Minecraft, one of the most popular games in the world, and a major source of joy for millions of players. Since Minecraft was released, people of all ages have happily spent hours gathering, crafting and building with friends. This holiday season kids can finally walk and crawl inside a Minecraft Explorer Kit available for order now in the US and Canada at https://www.makeafort.fun/.

Mattel, Incorporated announced that it has renewed its licensing partnership with The Pokémon Company International in the building sets category. Through the agreement, Mattel will continue to produce its popular Pokémon toys and building sets under its MEGA property. As a partner to The Pokémon Company International and by way of its MEGA brand, Mattel has over the years produced buildable characters, playsets, building blocks and sets featuring some of the most popular Pokémon in the beloved entertainment franchise, such as Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados, and Eevee. Following a strong response from consumers, the continued partnership between Mattel and The Pokémon Company International means they can create new MEGA products for Pokémon fans for years to come.