Penguin Announces ODEON Partnership to Celebrate The Snowman and The Snowman and the Snowdog Anniversaries
To celebrate 40 years of The Snowman and 10 years of The Snowman and the Snowdog film adaptations, Penguin Ventures (the licensing and consumer products division of Penguin Random House Children’s) has partnered with ODEON to bring the festive films to cinemas nationwide this winter. The hour-long theatrical screening will offer families the chance to experience the magic of The World of The Snowman like never before, with a double-bill of both film adaptions, at ODEON cinemas this festive season. Inspired by the late Raymond Briggs’ timeless picture book, The Snowman, these iconic characters continue to be an intrinsic part of family celebrations each Christmas.