American Specialty Toy Retailing Association (ASTRA) Celebrates 13th Annual Neighborhood Toy Store Month
During November 2022, hundreds of retailers across the United States will be celebrating Neighborhood Toy Store Month, an expanded version of Neighborhood Toy Store Day. Spearheaded by the American Specialty Toy Retailing Association (ASTRA), the month-long event asks shoppers to remember the neighborhood toy stores in their communities as they kick off the holiday shopping season. Aligned with Black Friday, Small Business Saturday and Cyber Monday, participating retailers offer shoppers discounts, special events and hands-on experiences with children’s toys throughout the month.