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CMC Pictures Taps Striker Entertainment for Worldwide Licensing and Merchandizing for “Meg 2: the Trench”

CMC Pictures, a leading Chinese entertainment company engaged in the development, production, marketing, promotion, domestic and international distribution of live-action and animation films, has tapped Striker Entertainment LLC, a leading independent entertainment licensing agency, to handle worldwide licensing and merchandising for “Meg 2: The Trench”, the much anticipated sequel to the wildly successful original motion picture, The Meg, released in late Summer 2018. Striker Entertainment will oversee multiple categories for the hugely popular underwater megalodon franchise, including toys and collectibles, lifestyle products, publishing, digital collectibles, gaming, and more.

Mattel and Devolver Announce Presale for Masters of the Universe x Fall Guys Toys

Mattel, Inc and Devolver Digital announced that they will soon be accepting pre-sale orders for a special release of Masters of the Universe x Fall Guys toys. The limited-edition action figure multipack features Fall Guys Beans as He-Man, Skeletor, Teela, and Battle Cat in a chunky 3.5” scale, bringing the four pop culture staples together in unique packaging that pays homage to the worlds of both Eternia and Fall Guys. Each figure comes with four points of articulation and a unique accessory: He-Man with Power Sword, Skeletor with Havoc Staff, Teela with Sword of the Captain of the Guard, and Battle Cat with Armored Helm. For a limited time, the $50 action figure multipack will be available to preorder on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform. Product will ship in Summer 2023.

Asmodee Canada Inks Red-Hot Agreement with Exploding Kittens, Inc.

Asmodee Canada, the Canadian business unit of Asmodee Group – a world leader in board game publishing and distribution – announced that they have entered an expanded non-exclusive agreement for Exploding Kittens, Inc’s library of titles to hobby and toy and gift retailers across Canada.

Afro Unicorn Selects Just Play as Master Toy Licensee

Leading global toy company Just Play announced a Master Toy licensing agreement for Afro Unicorn, a brand developed by April Showers, because representation matters. Just Play has worldwide rights to manufacture and distribute products inspired by Afro Unicorn including, but not limited to, Dolls, Figures, Playsets, Collectibles, Role Play, Plush, Activities, Novelties, Construction and collaborations with Just Play-owned Shrinky Dinks. Just Play’s Afro Unicorn products will launch at major retailers by Spring 2024.

Preschool Show ‘Dino Ranch’ Expands with Tricero-tastic Publishing from Scholastic

This fall, Scholastic, the global children’s publishing, education and media company, and Boat Rocker released the fifth and sixth titles in their publishing program based on the entertainment company’s hit preschool series Dino Ranch, where the Wild West meets prehistoric times. Pterodactyl Attack!, a new 8×8 storybook, and a Level 1 reader titled Home on the Ranch became widely available in September and joined four previously published titles, including a Water Wonder novelty book. The Scholastic publishing program is geared to ages 3 to 8, and combines two kid-favorite themes, dinosaurs and cowboys, for sureto-please stories.

Monster Jam Roars onto Roblox Metaverse for the First Time in Partnership with Spin Master and Gamefam

Monster Jam, the most action-packed motorsports experience for families in the world, announced its foray into the metaverse. Alongside Spin Master, a global children’s entertainment company and Monster Jam’s global toy partner, and leading Roblox developer, Gamefam, the larger-than-life Monster Jam brand roared its way into the leading car game on Roblox for a 4-week integration. The campaign first kicked off on October 28, 2022 and garnered more than 9.3MM global engagements in the first weekend. The Monster Jam integration runs until November 28.

Xilam Animation and Youku Journey into New Season of ‘Lupin’s Tales’

Academy Award-nominated French animation studio Xilam Animation is extending its partnership with Youku, the online video and streaming platform of Alibaba Group, for a new season of the popular preschool 2D and 3D animated series Lupin’s Tales. The new series will also be available on France Télévisions (France). Currently in production, the upcoming season of Lupin’s Tales will consist of 78 x 7’ episodes and is set to launch on Youku and France Télévisions in early 2024.

Events News

Marine Toys for Tots Celebrates its 75th Year as it Kicks Off the 2022 Holiday Campaign

Marine Toys for Tots, the U.S. Marine Corps Reserve’s premiere Community Action Program, announces its 75th Anniversary of supporting children in need across the Nation and the kick-off of the Program’s 2022 holiday campaign. The idea of the Marine Toys for Tots Program began in 1947 at the helm of Marine Corps Reserve Major Bill Hendricks. Major Hendricks’ wife, Diane, was the inspiration behind the Program after she asked Major Hendricks to deliver some handcrafted dolls to an agency that supported children in need. When Major Hendricks reported back to his wife that he could not find an agency for the handcrafted dolls, Diane encouraged her husband to “start one”!

News

IETP Announces Global Ambition to Support 30,000 Children Through 100 Childcare Facilities by the End of 2025

The ICTI Ethical Toy Program (IETP) has announced their global ambition to support 30,000 children through 100 Family-Friendly Spaces by the end of 2025. IETP launched their Family-Friendly Spaces initiative in China in 2016, to support “left behind children”, children whose parents had migrated domestically to major cities for work and were unable to bring them to live with them. It is understood that around 23 million children are separated from their parents in Mainland China. IETP’s independent research shows childcare as one of the leading reasons workers leave their factory jobs; Family-Friendly Spaces are specifically designed to support the childcare needs of working parents; Creating safe, secure, and well-equipped childcare facilities at factories or in the local communities for children to learn and play while their parents focus on work without the worry of childcare.