On Friday, April 26th at 9am, Mattel Creations, Mattel’s e-commerce and content platform for creators, collaborations, and innovators, will be releasing the newest Monster High Skullector doll, Creature From the Black Lagoon. In partnership with Universal Products & Experiences, Monster High is reimagining the iconic creature who lies in the mysterious depths of the Amazon just in time for the 70th anniversary of the classic film.

In a world where joy arrives in small packages, MMG Brands is thrilled to unveil itSmol, a brand-new line of miniature collectible vinyl figurines that promise to bring big smiles. Standing proud at 1.5” to 2” tall, the itSmol collection brings together the essence of whimsy and the delight of collecting, offering something truly unique for collectors and fans of all ages. At the heart of the itSmol universe are two captivating series: the adorable Teanie Tots, snugly sitting in their miniature teacups, and the vibrant itSmol Moosh-Moosh collection, featuring fan-favorite characters reimagined as tiny collectibles. Available now online at https://itsmol.com/ and at select Walgreens stores, these collectibles are a must-have at just $10 each.

Home to what was one of the largest collections of children’s art in the country, Crayola is unlocking its time capsule of creativity and reuniting adults with the artwork they created when they were kids decades ago. The undertaking is part of the launch of Crayola’s Campaign for Creativity which challenges conventional perceptions about creativity, igniting a new dialogue about the value of creativity and helping parents integrate more creative moments into their children’s lives.