Hape, the leading manufacturer of affordable, high quality toys, inspires the next generation of play, with its newest upbeat holiday campaign ‘Unwrap Their Potential.’ The global commercial launch demonstrates that the holidays are more than about receiving toys, but about uncovering the endless possibilities and potential for children as they discover new ways to play and develop fundamental skills needed to grow.
MGA Entertainment (MGA), one of the world’s largest and fastest growing privately held toy and entertainment companies, has announced a collaboration between its popular fashion doll brand, Bratz and the London-based, new-gen fashion brand, Mowalola, on a haute fashion doll collection. Mowalola and MGA have reimagined two distinct Bratz Collector dolls featuring fan favorite characters Jade and Felicia who wear unique pieces designed exclusively for this collab. The limited-edition dolls perfectly capture the youthful, experimental, and fashion-forward spirit of both brands. Building on the success of several collaborations tied to the Bratz 21st birthday earlier this year, MGA’s partnership with Mowalola demonstrates Bratz continued expansion into the fashion space and beyond.
Kids now have a whole new way to enjoy content from IMC Toys’ entertainment property, Kitoons, as the brand expands into audio offerings! Fans are able to join the popular Cry Babies Magic Tears characters on their adventures through a series of songs and audiobooks for never‐ending fun! Cry Babies Magic Tears are the cute little babies with big personalities. They live in an imaginative world where tears are magical and carry special powers that are used to overcome challenging situations. The series, which is designed for children aged three to six, uses the challenges in each episode to instill positive values in an interesting and engaging way.
Iconic Disney characters will be coming soon thanks to the formation of a brand new licensing agreement between Disney and PLAYMOBIL for their toddler product range. Six playsets inspired by Disney’s Mickey and Minnie Mouse as well as Winnie the Pooh, Tigger and Piglet will be launched summer 2023 for fans of all ages. Each of the Disney playsets includes multiple educational features based on three connected learning stages, that support a child’s individual development. Thus, parents can easily choose the right toy to help improve their toddler’s skills.
Sony Pictures Consumer Products has announced the auction of a limited-edition action figure in the likeness of Ghostbusters legend Ivan Reitman. The auction will be live from 9am PST to 9pm PST on December 12; fans can participate in the virtual event by tuning in to the website. All proceeds will benefit Children’s Hospital Los Angeles.
Two legends, Rube Goldberg and Legends of Learning have come together to create a collection of engaging learning games based on the educational principles of Rube Goldberg Machines. Brokered by Brand Central, Rube Goldberg’s exclusive licensing agency, Legends of Learning and Rube Goldberg have partnered to create games that will help students learn about STEM, kinetic energy, and simple machines in a new and engaging way. With thousands of fun, curriculum-aligned math and science games, the Legends of Learning educational platform helps teachers make the classroom a fun and productive learning environment through research driven curriculum-based games.
Kidscreen, host of the global kids entertainment industry’s leading awards for excellence, is delighted to announce the shortlisted entries that are continuing in the competition through a final round of judging.
WildBrain, a global leader in kids’ and family entertainment, has expanded its content distribution team in the Asia Pacific (APAC) region, appointing Jason Soh as Global Sales & Channels Director, APAC, and Max Tang as Senior Manager, Content Partnerships, China. In these newly created roles, the pair will support the increasing demand for WildBrain’s kids’ and family content across the APAC region. Based in Singapore, Soh will spearhead distribution sales outside of Greater China, reporting to Caroline Tyre, VP Global Sales & Rights Strategy, while Tang, based in Shanghai, will be responsible for expanding WildBrain’s distribution business within Greater China, reporting to Jianbo Wei, Managing Director, China.
KIDZ BOP, the #1 music brand for kids, and Miko, the AI robot friend loved by millions of kids worldwide, have teamed up this holiday season to bring fans a special festive music video set to KIDZ BOP’s “Underneath the Tree.” Available now on KIDZ BOP’s YouTube Channel, the KIDZ BOP Kids are joined by the Miko 3 Robot showing off its fun AI robot abilities, as they sing and dance together to the KIDZ BOP holiday hit.