ASPIRE, the dedicated Corporate & Lifestyle division of world-leading licensing agency WildBrain CPLG, has secured a deal with Asia Kingston for a range of e-mobility products for the internationally renowned Swiss motorsport brand, Sauber Motorsport, which owns and operates Alfa Romeo F1 Team ORLEN. Under the partnership, Asia Kingston has developed Alfa Romeo F1 Team ORLEN-branded e-bikes and e-scooters reflecting Sauber’s commitment to sustainability, set to debut at the Consumer Electronics Show in Las Vegas (5-8 January 2023) before rolling out across Europe at bike and sport retailers, consumer electronic outlets and hypermarkets. Asia Kingston’s e-mobility products have been nominated for and won multiple design awards, including two Silver A’Design awards in 2021 and 2022.

Luxury stroller wagon brand WonderFold announced the release of their new Animalini 2.0 Parent Console in collaboration with Japanese-inspired lifestyle brand, tokidoki. Designed with hook and loop fasteners to attach easily to any WonderFold stroller wagon, WonderFold’s versatile consoles are equipped to carry personal belongings and everyday essentials to save parents from juggling armfuls while trying to mobilize their children. With the adorable cartoon art from tokidoki’s JuJuBe Animalini collection, the new tokidoki Parent Console adds a trendy, brightly colored design option to WonderFold’s lineup of stroller wagon accessories.

King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, has announced Rebel Girls, the award-winning global girl empowerment brand, is joining its roster of licensing properties. Under the agreement, King Features will represent Rebel Girls worldwide for promotions, collaborations, and merchandise across all categories, including apparel, accessories, collectibles and more.

Licensing International, the leading trade association for the $315+ billion global brand licensing industry, and the Licensing International Foundation, which supports the education of future licensing leaders, today celebrated the induction of Kathy Ireland and Salvatore LaRocca to the Licensing International Hall of Fame. Held at Gotham Hall in New York City, the 2022 Hall of Fame and Rising Star Awards event also honored the future of brand licensing, recognizing Rising Stars in the licensing business and celebrating the 2022 Licensing International Foundation scholarship recipients.

Leading global toy company Just Play announced a worldwide master toy licensing agreement with Hasbro, a global branded entertainment leader, for its iconic Easy-Bake brand. Just Play’s product line of Easy-Bake ovens, baking sets and accessories are expected to launch at retail in select markets from 2024. The Easy-Bake Ultimate Oven toy, refill treat packs and recipes have been a pop culture staple since their introduction in 1963 and continue to be among Hasbro’s top-selling items today. Over 50 years, more than 30 million Easy-Bake brand ovens have been sold and more than 150 million mix refills have been used by bakers-in-the-making.