Make It Real (MIR), a leader in innovative and inspiring tween crafts and activities, shares the launch of the brand new Friendship Bracelet Maker. This item is the latest in the Make It Real roster of award-winning products that include the Color Fusion Nail Polish Maker, Sticker Chic: Rainbow Chic, and the 5 in 1 Activity Tower. The Friendship Bracelet Maker marks the first of its kind and offers tweens the opportunity to create complex bracelets with an easy-to-follow guide. Create and store quality bracelets by mastering four knots and following the color-coded pattern on the roll. Designs that were once too time-consuming, complex, and out of reach are now attainable for the casual bracelet maker.

Chefclub, Europe’s leading food-themed content studio is delighted to announce five new toy distribution partners in the form of White Knight Toys (USA), Autruche (Canada), Hutter Trade (Germany, Austria, Switzerland), JPM Toys (Benelux), and CMC (the Middle East). The companies will be the exclusive domestic agents for Chefclub’s unique line of kids cooking utensils entirely designed to give children independence in the kitchen.

The disparity in financial literacy is greatest among African Americans. According to the 2022 TIAA Institute-GFLEC Personal Finance Index, African Americans answered 37% of the study’s financial literacy questions correctly, whereas White Americans answered 55% percent of questions correctly. To help change this, Tomeka Purcell created a book series and corresponding dolls to help educate, entertain, and inspire children.

WHP Global, a leading brand management firm and owner of Babies”R”Us, announced an exciting new partnership with premiere shopping and entertainment destination American Dream in Bergen County, New Jersey, to bring the beloved Babies”R”Us brand back to customers in the United States with the debut of its first flagship store, which is scheduled to open this summer.

schleich, a leading international toy manufacturer and supplier of realistic animal figures, has announced a new global initiative with the goal of producing figurines and playsets that are made exclusively of sustainable materials by 2027. To ensure resources are used for as long as possible, schleich is optimizing and certifying all products and packaging in accordance with the Cradle to Cradle sustainability principle through a close collaboration with the renowned consultancy institute and innovation partner EPEA GmbH. 

Spin Master Corporation, a leading global children’s entertainment company, announced it has reached an agreement to acquire the HEXBUG brand of toys from award-winning toy company, Innovation First International, Inc. First entering the market in 2007, HEXBUG products feature robotic technology with ingenious movement inspired by nature, giving kids a whimsical and imaginative play experience. HEXBUG products appeal to kids’ innate love for remote control and fast-moving creatures that exhibit fascinating life-like behavior. With over 100 different toys that range from buildable playsets to battling robots, HEXBUG products bring fun and excitement to robotics and foster children’s creativity to fuel hours of imaginative playtime.